WelcomeLoren Gray

Director of eCommerceOcean Properties Ltd & Affiliates

Generating Revenue in Hospitality

‘Old School Style’ with Today's Tools

The One You Talk About

The One You Actually HadTwo Vacations

So we’ve come along way right?

Cell phone if you break down

GPS for where to turn

Guide to the biggest ball of twine that you might drive by

DVR or smart phone or tablet for the kids

Online ‘Everything’

Guest satisfaction is still king!

Advocates, (as we now call them) are spreading the word of mouth, and its still the best business marketing that you

can have.

Advertising “is the means of promoting the sale of ones

products.”

Marketing “is the means of identifying your brand, who

you are and what you are.”

CommunicationReasonable two way communication, or as my

parents told me there are two ways to listen and one way to talk… for a reason.

CommunicationNewspapersMagazines Brochures

Roadside Signs

Chamber of Commerce Hotel Index

AAA

WORD OF MOUTH

Final SolutionAdvertising?MARKETING

Two QuestionsHow are they coming

to us?How will they use

what they discover?

There are only three types of people we

deal with…Those who have done business with us before

Those who know about usThose who don't know about

us

PASTPRESENTFUTURE

Transient

Group

What’s our focusFacebook Twitter Google+

Linkedin Pinterest TripAdvisor

Yelp Foursquare Instagram

Foodspotting Banjo Vine

2,000 'fans' is base critical mass for an active self creating community

Consistency beats brilliance any dayCreate a 'Voice' and stick with itHave as many trusted admins as you can solicit at your

property for postsIts costs about $1 per new follower when advertising for

themVideo / pictures / links / posts order of successTime your posts to the benefit of your guest not yoursTake time with your images (correct size and content)

remembering you can promote yourself with them nowDon't have Fridays fish special on Saturdays board

Things I have Learned

What are the 9 types of Postings?

Photo  Video  Link  Status

Question (Poll) 

Photo album  Offer  Milestone

Event

Third Party Services

Who Does Facebook Ad’s?Let’s Talk About

Power Editor

Did you know you can GEOFence an

FB ad?

Did you know with an authorized

Facebook Vendor you can do retargeting through the

Facebook Exchange?

Did you know you'll be able to in

July begin to promote VIdeo ads

in Facebook?

What Do We Talk About?

The 50/30/20 Guide50% News30% Personality20% Business

How To Avoid Content ‘Burnout’

FamilySoft AdventureEco / GreenHistorical & CulturalRomance Dining &

NightlifeOff the Beaten PathProperty AmenitiesCross Property /

Destination Promotion

Massive Stats To Use Only From A Download

Tools To Schedule With

All This Is Not Just About Transit

Business

Wrap Up"I don't want to market to

everybody, I want to market to you"

Questions

Thank YouLoren@LorenGray.com

813-421-GRAYFacebook.com/loren.gray

Twitter.com/lorengrayLinkedin.com/in/lorengray