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Franchise Business Review | 866.397.6680 | www.FranchiseBusinessReview.com

Welcome back to the Ops Series

Remaining Schedule

May 16:

Top 3 Legal Issues Affecting Franchisee Support

May 18:

Going from Good to Exceptional:Delivering a Customer Experience that Sets Your Brand Apart

May 23:

Bridging the Training & Support Gap

Franchise Business Review

2017 Ops SeriesBuilding a Solid Communications Foundation with a Communication Audit

May 11, 2017

Panelists:

Art ColeyPrincipal, CGI/CDO, InXpress

Jami HahnFounder

Forward Communication Strategies

Jeff HuberPresident & CEO

Home Instead Senior Care

A Look at the Data

Communications as a strategic function

What is a communications audit and why do it?

What a communications audit reveals

Applying the results to achieve your business objectives

Ideal vs. actual frequency of communications

Monitoring number and frequency of communications

Tools and technologies that can help

Assigning responsibility for coordinatingcommunications

Internal vs. third party audits

Measuring the effectiveness of your communications

Benchmarking changes and improvements

Utilizing franchisee focus groups

Panelist Q&A:

Art ColeyPrincipal, CGI/CDO, InXpress

Jami HahnFounder

Forward Communication Strategies

Jeff HuberPresident & CEO

Home Instead Senior Care

Next Time…

Top 3 Legal Issues Affecting Franchisee Support

Lane FisherPartner

Fisher Zucker

Brian SchnellPartner & Chair of Franchise

PracticeFaegre Baker Daniels

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