Welcome to the Visual Web

transcript

September 2012

The Kodak Moment

The Moment Explodes

Share Anytime, Anywhere with Anyone

The Power of Photos

On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)

http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html

The Power of Videos

• Video SEO is 53 times more likely to produce a first-page search result than traditional techniques. (Source Forrester)

• Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

• Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa

• Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer)

*652 plays over last 6 months

http://www.seomoz.org/blog/what-makes-a-link-worthy-post-part-1

http://www.marketingsherpa.com/article.php?ident=32075

http://www.invodo.com/html/resources/video-statistics/

The Power of Data Visualization

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Source: 3M Corporation and Zabisco)

http://www.billiondollargraphics.com/infographics.html

http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx

The Power of Visual Platforms

Pinterest has generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)

http://blog.shareaholic.com/2012/03/pinterest-referral-traffic-2/

“We’re born naked. Everything else is drag”

What’s your story?

Not numbers with pictures

Convey the significance of numbers

Shape the Knowledge that Informs Conversations

Cut through the noise

Contact Me:Leigh George, PhD, Director, Digital and Brand Strategy

lgeorge@r2integrated.com

http://www.linkedin.com/in/leighgeorge

@leighgeorge

Questions?

mailto:lgeorge@r2integrated.com

http://www.linkedin.com/in/leighgeorge

• http://www.readwriteweb.com/archives/top-trends-of-2012-the-visual-web.php

• http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of-instagram-infographic/

• http://liesdamnedliesstatistics.com/2012/05/the-importance-of-the-visual-web-some-stats.html

• http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833

• http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx#ixzz24UqtUXwZ

• http://www.fastcompany.com/3000794/rise-visual-social-media

References

http://www.readwriteweb.com/archives/top-trends-of-2012-the-visual-web.php

http://www.jeffbullas.com/2012/05/04/the-explosive-growth-of-instagram-infographic/

http://liesdamnedliesstatistics.com/2012/05/the-importance-of-the-visual-web-some-stats.html

http://www.slideshare.net/jess3/how-brands-can-use-data-visualization-to-make-an-impact-11976833

http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

http://www.fastcompany.com/3000794/rise-visual-social-media

Welcome to the Visual Web

Education