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IntroductionsNOI On Demand

Norms

About You

FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

FOLLOWING THE LAWWWW.AFJ.ORG

On Message: All Day, Every Day

Thursday, September 6, 2012

Presented by Chris Cassidy - @citizencassidy

CandidateProject.org/academy

www.hustle.is

ChrisCassidy

OBJECTIVES:

Messaging: • What?• Why?• How to convey yours effectively?

Live Tweeting is Encouraged!

Hashtag: #NOIonDemand

@hustleis || @CandidateProj

AGENDA:

• What is this crazy thing called Messaging?

• Staying 'On Message'

TECHNICALDIFFICULTIES?

Visit www.CandidateProject.org/help

Messaging: Say What?

Messaging: Say What?

Messaging: Say What?

Messaging: Say What?

Messaging: Say What?

• Get in the Circle of Trust

• The average newspaper quote is about 30 words long. The average TV

quote is about 10 seconds.

• No more than 3 points - stay focused and on message

"I think it's time to shake things up: Time to support our schools,

time to clean out City Hall, and time to bring jobs back to Anytown."

27 Words - 9 Seconds - 3 Points

Staying 'On Message'

Staying 'On Message'

Staying 'On Message'

Staying 'On Message'

Art of the Pivot

&#noiOnDemand

QUESTIONS?

Public Speaking

How Do We Communicate?

Body language

Tone of voice

Words

55%

38%

7%

Posture

Hands: How to Hold -- Three Spheres

Hands: Where to Place – The Box Rule

Voice: Slow and Low

Public Speaking: Practice!

&#noiOnDemand

QUESTIONS?

This training produced with:

@CandidateProj

CandidateProject.org

@hustleis

Hustle.is

&#noiOnDemand

Interdependent Leadership(aka the Snowflake Model)

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

HOW CAN I SUPPORT?