From the Mind of Ashley K K

Sokia

In The

land of TexoS

And

California

King’s

landing

Westminster

Is Coming

In the Game of Enrollment…

…EveryOne

Must APplY

WESTMINSTER IS

cOMING

TrAVEL Proposal

WESTMINSTER IS

cOMING

TRAVEL Goals and Challenges

• Fall 2014 goals: Convert suspects to prospects Convert prospects to applicants Develop College Counselor Relationships Develop Alumni Relationships

• Fall 2015 Challenges: Opening new area in Dallas Little to no College Counselor information No trained alumni for proxy representation Competing against full-time regional reps Perception of Westminster as back-up school

WESTMINSTER IS

cOMING

Historical Response california

2012 2013 2014 2015

Prospects: 3767 3362 1610 1062

Applicants: 362 318 247 0

Admits: 195 163 161 0

Enrolled: 42 40 37 0

Conversion Rate 1.11% 1.19% 2.30%

*Numbers reflect freshman, transfer, aviation, and international

WESTMINSTER IS

cOMING

California

Lessons Learned

• Too many different materials

• Fly from NorCal to SoCal

• Students do not come to HS Visits

• Students do come to coffee dates

• SoCal will commute for events

• Receptions work best on weekends

• Need more cultivation with Counselors

WESTMINSTER IS

cOMING

Opportunities

in California

• Tahoe tour to the ski academies• Expand travel to include transfer, international,

aviation outreach• Coordinate all California travel for

maximum utility Invitations for prospects to see

athletic events Inform prospects of air show attendanceTransfer College Fairs and Reception

• Return to OOS College & LGBT Fair• STEAAM Fair (Black College Expo)

WESTMINSTER IS

cOMING

California Calendar

WESTMINSTER IS

cOMING

Historical Response Texas

2012 2013 2014 2015

Prospects: 21 12 19 6

Applicants: 8 6 5 0

Admits: 7 4 5 0

Enrolled: 2 2 1 0

*Numbers reflect freshman

WESTMINSTER IS

cOMING

TeXas Calendar

WESTMINSTER IS

cOMING

Comm Flow

• Suspect Save the Date Emails Athletic Event Invitation Emails Current California/Texas Student Profile Emails Westminster Is Coming Emails

• Prospects Save the Date Emails Athletic Event Invitation Emails Calendar Postcard Top Prospect College Fair label arsenal Current California/Texas Student Profile Emails Reception invitation Mailing Westminster Is Coming Emails Calls for Reception RSVP (>.5 Prospects)

WESTMINSTER IS

cOMING

Comm Flow

• ParentsSave the Date EmailsLetter/Email from JohnAlumni Profile EmailsCalls for reception RSVP

• CounselorsCounselor care packageLetter/Email from JohnStudent and Alumni Profile Emails Invitations to College Counselor BreakfastCalls for Breakfast RSVP

WESTMINSTER IS

cOMING

NEXT STEPS

• Decision about STEAAM Fair• Gather dates for athletic events• Write and design emails for

Comm Flow• Decision about mailed arsenal

Counselor packagesCollege fair labelsLetter from John

• Filters, counselor contact info &possible name-buys

Westminster

Is Coming