Post on 11-Apr-2017
transcript
Overview
Background/History
Film Technology
Entertainment Venue Technology
Consumer Driven Technology
Summary and Q&A
Evolution of the Network
ParticipationYouTube
CollaborationWikipedia
CommunicationVoIP Call
ConnectioneCommerce
Source: John Chambers, CEO, Cisco Systems, 2007 CES keynote address
Acquisitions as Key Drivers of Change
Consumers choose:Type of content they wantWhen they want itWhere they want itWhat device to play it on
Linksys and Scientific AtlantaMake network relevant to entertainment
Source: Dan Scheinman, SVP and General Mgr., Cisco Media Solutions Group
Source: Dan Scheinman, SVP and General Mgr., Cisco Media Solutions Group
The “Golden Age of Consumers”
Consumers in control, not studios
Filmmakers and artists can better connect with massive online communities built around well-received films
New opportunities to improve the content they produce
Aids in marketing and advertising
Source: Joshua Goldman, CEO, Akimbo Systems, Inc.
How is Digital Technology Changing the Way Consumers Access Media Today?
Bringing production costs down
Bringing distribution costs down
Giving consumers more choices
Source: Walter Murch, Academy Award winning film editor
The Evolving Digital Sandwich
Recording done primarily on film
Distribution done primarily on film
Middle section is becoming increasingly digital
Eventually, entire process will become digital
Filming
Distribution
Digital Editing, CGI, etc.
“Digital technology and broadband are going to be every bit as important as the introduction of sound or color.”
Dan ScheinmanCisco Systems
Source: Jim Grubb, Cisco Sports Entertainment Demo at Oracle OpenWorld 2006
Cisco At The Ballpark
Telecast beamed to fans' phones/PDAs Fan can upgrade seats or exchange tickets by phone at
stadium kiosk Can view multiple views of game action
– Replay angles
Digital signage– Detect consumer presence with RFID phone tag– Marketing tailored to individual consumer tastes
+ + =
Technology comes full circle
OR
“Turnabout is fair (QUAD) play”
• IP started in the workplace, resulting in consumer applications• Now consumers are adopting technologies that raise the bar in the enterprise segment
Source: http://tools.cisco.com/dlls/tln/page/media/perspectives/detail/ep/2006/daniel-scheinman-11
Summary
Consumers are empowered as never beforeControl the content they want to see/hearImprove content through collaboration with artists
Cisco has ability to create happier, more satisfied consumers
Richer, more satisfactory experience More likely to provide repeat business
Additional revenue streams for any business
Multiple vendors may benefit from one affinity Cell phone provider, credit card company, sports team