What Digital Marketers Need to See in Server Log Files

transcript

#kahenacon @samueljscott @logzio

What Dig i tal Marketers Need to See in Server Log Files

Samuel ScottDirector of Marcom

Logz.iohttp://logz.io

http://logz.io/

Only your own server log files are 100% accurate!

But few think to go through all of this overwhelming data!

How to Analyze Your Logs

• DIY guides from Apache, IIS, and NGINX• Export file batch into Excel — Moz

• Proprietary software: Splunk• Open-source: ELK Stack• SaaS: Logentries, Logz.io, and SumoLogic

http://httpd.apache.org/docs/2.4/logs.html

http://www.iis.net/learn/manage/provisioning-and-managing-iis/configure-logging-in-iis

http://nginx.com/resources/admin-guide/logging-and-monitoring/

http://moz.com/blog/seo-finds-in-your-server-log

http://www.splunk.com/

https://www.elastic.co/webinars/introduction-elk-stack

https://logentries.com/

http://logz.io?utm_source=slideshare.net&utm_medium=social&utm_content=sam_kahenacon_november_2015_presentation&utm_campaign=marketing_conferences

https://www.sumologic.com/

What to See

Bot Crawl Volume

What to See

Response Code Errors

What to See

Temporary Redirects

What to See

Crawl Budget Waste

What to See

Duplicate URL Crawling

What to See

Crawl Priority

What to See

Last Crawl Date

What to See

Overall Crawl Budget

Further Reading• Server Log Analysis for Technical SEO —

Logz.io (this has the solutions to the problems I’ve outlined)

• SEO Finds in Your Server Logs — Moz

• Log File Analysis: The Most-Powerful Tool in Your SEO Toolkit — BrightonSEO

http://logz.io/blog/log-analysis-technical-seo/?utm_source=slideshare.net&utm_medium=social&utm_content=sam_kahenacon_november_2015_presentation&utm_campaign=marketing_conferences

http://moz.com/blog/seo-finds-in-your-server-log

http://www.slideshare.net/TomBennet1/brighton-seotombennet

Thank you!

Samuel ScottDirector of Marcom

Logz.io

samuel@logz.io

http://logz.io?utm_source=slideshare.net&utm_medium=social&utm_content=sam_kahenacon_november_2015_presentation&utm_campaign=marketing_conferences

mailto:samuel@logz.io

What Digital Marketers Need to See in Server Log Files

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