April Kyle / Brandi Lalanne// Schipul The Web Marketing Companyakyle@schipul.com / blalanne@schipul.com

www.schipulcon.com/presentations

WHAT DO I DO WITH THIS BLOG??Swimming to Blogging Success

Feel like something’s missing?

What we’ll cover

1. How to choose the right blogging platform2. Keeping your blog fresh3. Tracking blog stats

DEFINING PHASE 2

Determine your blogging goal

Is your blog the right fit?

• No magic formula• Be realistic• Content is king• Comment smart• Timeliness

PHASE 3: STARDOM

If you blog it, they will come…

http://www.flickr.com/photos/pats0n/2128923036/

Find your passion & tell the world

Stand out from the rest

http://www.flickr.com/photos/dhonfuthu/3384058945/

• Contests!• Guest posts• Theme months• NaBloPoMo:

http://www.nablopomo.com/

• Audience Participation

Find Ways to Add Value

BUILD YOUR BLOG

Awesome theme resources:

• http://wordpress.org/extend/themes/• http://www.wpzoom.com/• http://themeforest.net/• http://www.elegantthemes.com/

Give it Identity!

Baby, There’s A Shark in the Water

…and he’s reading your stuff.

Track’em and Tag’Em

• Google Analytics: – Sign up at Google.com/analytics– Install code in your Wordpress site using plugins

like Google Analyticator: http://wordpress.org/extend/plugins/google-analyticator/

– Profit!• Technorati: http://technorati.com/

• BlogPulse: http://www.blogpulse.com/

Extend the Functionality

• SEO Plugins: http://wordpress.org/extend/plugins/all-in-one-seo-pack/

• Twitter: http://wordpress.org/extend/plugins/twitter-tools/

• Flickr: http://wordpress.org/extend/plugins/wordpress-flickr-manager/ AND http://wordpress.org/extend/plugins/wp-flickr/

• MobyPicture.com (iPhone & Android users): http://www.mobypicture.com/

Blogging Basics

1. Align your blogging goals with your medium2. “Write what you know”3. Monitor but don’t obsess

Just Keep Swimming!

Blog: thisisnotapokerblog.com blog.brandius.net

Twitter: @thisisnotapril / @brandius

Find this presentation here: www.schipulcon.com/presentations

APRIL KYLE / BRANDISchipul the Web Marketing Company