What do you think of this advert for Benetton clothing? Note down three thoughts / questions under main title Marketing Constraints

Title – Marketing Constraints

Learning OutcomesBy the end of the lesson you will be able to…

- describe the general rules businesses have to be aware of when advertising (C)- know the role of the ASA (C)- create an advertisement within these rules- explain how a business can be affected by these rules (B)

Duffy Ad – what’s the problem?Why do you think people complained about this?

What’s the impact on Coca Cola?

What’s the problem?

2010 – Most Controversial Ads

Identify the rules businesses need to be aware of when creating advertisements…Business adverts should not…

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Advertising Standards Authority

The role of ASA

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Your draft poster advert

You should also write a commentary of how your advert is sticking to the rules set out by the ASA.

Present and defend your ad idea…

How do these rules set by the ASA affect a business?

Review – Be ready to evidence how you have achieved these

- describe the general rules businesses have to be aware of when advertising- know the role of ASA in this- create an advertisement within these rules- explain how a business can be affected by these rules

Are the ASA, Competition or Customers the biggest constraint on how a business markets its

products?