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you think of this advert for Benetton cloth wn three thoughts / questions under main tit ng Constraints
What do you think of this advert for Benetton clothing? Note down three thoughts / questions under main title Marketing Constraints
Title – Marketing Constraints
Learning OutcomesBy the end of the lesson you will be able to…
- describe the general rules businesses have to be aware of when advertising (C)- know the role of the ASA (C)- create an advertisement within these rules- explain how a business can be affected by these rules (B)
Duffy Ad – what’s the problem?Why do you think people complained about this?
What’s the impact on Coca Cola?
What’s the problem?
2010 – Most Controversial Ads
Identify the rules businesses need to be aware of when creating advertisements…Business adverts should not…
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Your draft poster advert
You should also write a commentary of how your advert is sticking to the rules set out by the ASA.
Present and defend your ad idea…
How do these rules set by the ASA affect a business?
Review – Be ready to evidence how you have achieved these
- describe the general rules businesses have to be aware of when advertising- know the role of ASA in this- create an advertisement within these rules- explain how a business can be affected by these rules
Are the ASA, Competition or Customers the biggest constraint on how a business markets its
products?
