Post on 21-Jan-2015
description
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What does Marketing cover?
Brand
Services
Sales Experience
Products
Web Presence
Reputation Check
Sales Lead
Sales Portal
LeadMgt. System
Customer talks to sales then checks reputation via the Web
Customer finds us on Web then works with Sales
What does marketing do?
Develop Sales AssetsCollateral | Apps | Contests | Programs | Field Communication
Build the BrandPositioning, Value Prop & Messaging | Look & Feel | Advertising | PR
Launch & Market ProductsPilots | Positioning & Messaging | Decks & Collateral | PR & AR
Build Web Presence & ReputationWebsite | Learning Center | Blogs/Social | Reviews | Rest of Web
Create Great Experience Web | Sales | Onboarding | Service | Reporting | Billing | Upsell
How does it all fit together?Integrated Marketing
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Presence: Advertising
Presence: Marketing
Customer Experience
WebsiteLearning Center
Content/Inbound mktg. PR, Blogs & SocialTestimonial videos
SEO & ORM
RemarketingSearch campaignsDisplay campaignsPartner co-mktg
Field comm. Field pilots/testsUser ExperienceSales Experience
[web & mobile apps]
Presos, Collateral, VideosWeb-based apps Email marketingLead Nurturing
[mktg automation]
Conversion: Tools