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What Indian CXOs & Brands can learn from @AnandMahindraVijay SankaranJanuary 18, 2010

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Learnings for Managers & Organizations in Leadership, Customer Service, Marketing 2.0,

Engaging Your Corporate Ecosystem via Social Media, and more.

In case you are not from India: Anand Mahindra is Vice Chairman and Managing Director of Mahindra & Mahindra Group, a well known corporate group in Automotive, IT,.Engineering and other sectors. More about him here: http://en.wikipedia.org/wiki/Anand_Mahindra

He’s been ‘the voice of the Mahindra brand’ on Twitter since April 2009. His twitter page: http://www.Twitter.com/AnandMahindra.

Note: This presentation is NOT about Twitter as a specific social media channel.

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Trust + Relevance = Engagement

Senior VP, Telecom Co

Leading Sports Editor

Editor of Digital Media website

Amplification

Potential reach: 25,000 people.Source: TwitterAnalyzer.com

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Authenticity: Human, Humble (helps to be humorous)

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Highly Engaged, Accessible, & Willing To Learn

*RT refers to Retweet, similar to forwarding an email.

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Co-creation: Active listening

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Crowdsourcing

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Responsive to Customer, Employee Issues

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Employee Engagement & Social Recruiting

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Corporate Citizenship: Leading by Example

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“So if I sit and tweet, who will run my company / do my job?” “That’s just one individual.

How does this scale?

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Corporate/ProductBrands

Answer: You need to institutionalize this approach. And bring in digital communication specialists to bring new ideas to the table

Employee Community

ConsumerCommunity

*Illustrative Digital Plaftforms

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3 starter steps

1. Identify champions within the organization and empower them.

2. Evolve a strategy, a plan, and yes, allocate a budget.3. Start with small steps. Observe, Learn, Iterate quickly.

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3 areas to focus on

1. Digital Branding & Marketing2. Customer Service3. Engaging Internal & External Partners (vendors, analysts,

media, employees-present and prospect)

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• About Me: Vijay Sankaran, Creative Director turned Digital Strategist at URJA. We help brands connect with today’s digital consumer.

• My Twitter Page: http://www.twitter.com/VijaySankaran

• My blog: http://digitaldoodles.posterous.com

• Linkedin Group: Digital Marketing India http://bit.ly/DMI-Lnkdn

• Email: vijay1to1 at gmail dot com

Let’s continue the conversation

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