Turning traditional media interactive with 2DBy Tim Gale and Emma Garrett The Product Marketing

Company

TPMC is a professionally

managed team of creative experts

What is 2D marketing?(QR) Quick response codes, are a type of 2D bar

code that may be decoded using your smart phone with a QR code reader.

Wikipedia QR code

2D links the real world to the virtual world

QR codes link the real world to the virtual world. Posters, displays, Microsoft®

PowerPoint slides, artefacts and even buildings or trees can have printed QR codes placed on them. - this has the advantage of turning traditional media into interactive media

How does 2D (a QR Code) work

• A QR code can hold up to 4,296 alphanumeric characters. Take a picture of the code and the bar code reader decodes the information into a meaningful action.

RSS feed, SMS or arbitrary text• Audio clip• An email address or a calendar event with location,

title, start and end time, alarm • Connect to a web address • Download a MP3 • Dial a telephone number • Prompt your email client with a sender address

What is a meaningful action?

Who can use 2D?

There are 18 million mobiles in the UK that have or can download a bar code reader

Ofcom 67m mobiles in uk, 26% of which are smart phones

Will people download the app

Graph shows the rate of App download over the last 2 years

26% of all UK mobiles are already online

30%

UK Mobile phones using MMS (Multi Media Services) in Jan 2009 was 9.2%

Growth rate was forecast to be 10.8% increase per annum

We are nearly at

Source – comscore via emarketer

Of all UK mobiles are connected to the internet

Innovative and lead

The benefits of 2D marketing

• Innovative marketing• Creates a buzz• Provides mobile communication• Data capture opportunities• Builds SMS opportunities• Takes traditional media to another level• Quantify a more accurate response from

traditional media

What experience can we demonstrate

Many uses, many substrates

To use – Look in your menu for the phones bar code app. Or simply down load for free from www.I-nigma.com/Ddownloadi-nigmareader.html or beetagg.com/downloadreader/ or go to www.tpmc2d.co.uk for more support.