Post on 19-Feb-2017
transcript
What is WeChat?And how can it benefit your business?
In this presentation
● What is WeChat?● How do organisations use WeChat?● WeChat user experience● How do you know if it's working?● Which NZ organisations are using it, and how?● How do you promote an official WeChat account?
What is WeChat?
Not just another "China copy", WeChat is China's answer to...
A few WeChat facts
706.7 millionusers worldwide
36%of users access
WeChat more than THIRTY TIMES
PER DAY
US$630Bsales volume
18-35 years oldthe dominant age of WeChat users
80%of Chinese
MILLIONAIRES use WeChat
How do organisations use WeChat?
Service Accounts:
PRO: stand out in the inbox
CON: Only 4 updates/month
A WeChat OA (Official Account) is like * Social Media Marketing *Email Marketing *Blogging *SMS marketing
Subscription accounts:
PRO: One update per day
CON: "Hidden" in subscription folder
WeChat User Experience
On WeChat, User scans the QR code, which
brings her to your OA.
User then presses "FOLLOW"
Then user receives a (customisable) thank you
message.
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The business end of WechatCustomer Service:
Users can chat with the account admin through WeChat.
Admins can reply from the backend, BUT they must reply within 48 hours. (One of WeChat's special features…)
Analytics
The WeChat backend offers a wealth of analytics - in Chinese - including:
● Number of followers● Growth rate of followers over time● Each article's views, likes, shares
and comments● Subscriber data: gender, location,
devices used to access WeChat● Discovery sources: How people
found your content
What other notable New Zealand organisations are actively using a WeChat OA?Service Accounts Subscription Accounts
How do you promote a WeChat official account?
● Promoting the QR code on packaging, in store and at events (banners, promotional channels, etc.)
● Advertising or content partnerships with other wechat accounts (media or KOL - key opinion leader - channels)
● In WeChat groups (a method best saved for experienced active users)
How can syENGAGE help you with WeChat?
1. Help you set up your own WeChat OA 2. Promote your organisation, product or WeChat channel on our "My
New Zealand" WeChat Channel3. Promote your organisation, product or WeChat channel through
partnerships with other WeChat channels
Get in touch! Add us on WeChat ->
(on your phone, open WeChat, click + on the top right hand corner, and "Scan QR Code")