• Looking for content from experts.

• Experts with authorship and established network

• Non-commercial content (not advertising)

• Original ideas that resonate with audience

• Influencers to be associated with.

• Looking to build reach for their brand/client

• Natural human engagement & views

• Conversation – Comments, Social, Shares

• Social Proof – Establishing G+ Neighborhoods

• C-Suite Cred – “We were featured on HuffPo”

• Citations & LINKS

• Not Really• Publishers definitely are more

SEO & Marketing SAVVY than we were years ago

• Google Penguin woke up Publishers

• If you thought marketers/SEOs had egos. Try publishers.

• Do research, know who you're taking to, know their audience and join their audience.

• Commenting is one of the best ways to do so, instantly adds to their content, instantly gets your message in their eyes and their dashboard.

• LinkedIn - Full of clutter

• Facebook - Do they use it for work or personal?

• G+ and Twitter are the lifeblood of bloggers and journalists They are your golden ticket!

• I'm not a fan of public pitching on Twitter, don't pressure and not the proper channel for disclosure.

• Date before marriage, court the publisher… then try to get into their pants.

Let’s Learn from the Mistakes of Others OR Guaranteed Ways to REALLY PISS OFF Publishers!

• Typically outdated

• We get 5 to 6 emails a day addressed to ex-editors

• Lists get sold

• Just go to the About Us page

What Not To Do - Trust PR List Contact Info