Post on 06-Aug-2015
transcript
What You Don't Know About Social Media
Willo O’Brien Creative Business Coach
@WilloToons + WilloToons.com
DBW Discoverability & Marketing Conference - September 25, 2012 - New York, NY
AgendaWho I am
Who You Are
What’s Happening
Where You Are
Why It’s Awesome
How to Leverage It
What It’s All About
How To Do It Better
When To Start
A Few Practical Tips
Q & A
Expert Expressionist
@WilloToons on everything (Twitter, Facebook, Pinterest, LinkedIn, About.me, Google+, Etsy, Flickr, Goodreads, Tumblr, YouTube, etc.)
Blogging for 12+ years, and published my own newsletter for years before that
Artist, Producer, Speaker, Writer, Coach
My Career PathProduction ArtistFlash DesignerWeb/Graphic DesignerIllustrator/Artist Freelance Web/Graphic Designer/DeveloperProduct Designer
Producer/Video SeriesMarketing & Social StrategyCo-Founder of Start-ups(CCO + VP Marketing)Speaker / Coach / ConsultantWriter/Author
What’s Your Story?Writer
Published Author (or Aspiring)
Marketing (Social or Traditional)
Research
Consulting
Changing the Game
You’re in the right spot.
“The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers.
These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.”
~Daniel Pink, A Whole New Mind
Social Media is your oyster.
Think DistributionTwitter
Google+
Flickr
Blog (RSS, Tumblr)
E-Newsletters
YouTube, Vimeo, Blip
StumbleUpon
Build Relationships
Benefits & Opportunities
Keep your story/brand/company top of mind
Build relationships directly with customers & clients
Empower your customers to become advocates
Improve through customer feedback (real-time market research)
Become the expert in your niche
Increase customer satisfaction & loyalty
Radically increase online presence & SEO
Collaborative Content Creation
Followers
Followers < Engagement
Build Your Small Army
Comes to your events
Replies, Retweets, Reposts
Writes Reviews
Tells their friends at parties
Makes Phone Calls
Buys your book!
20 > 2000
Build Your Small Army
20 > 2000
It's never about numbers, it's about individuals.
Broadcasting
Broadcasting < Listening
Listen Up!
Don’t just talk at people - engage & listen
Tap into the conversations that are happening around you
Inspire collaboration & discussion
Allow people to talk to you -- it helps you more adeptly shape your message
Marketing Starts Way Before The Book is
Published
Find Your Community
What’s your voice?
Where are your customers?
Why do they care about what you have to offer?
Can you join conversations they’re already having?
Maybe they need YOU to start the conversations and CREATE the Community.
Tweet Like You Mean It
Twitter Tips
Find #Hashtags related to conferences or chats.
@Mention friends, partners, fans, people in your community as much as possible.
Engagement builds relationships.
Be genuine, personable and real.
Every follower is an opportunity.
When they’re connected to your vision and value, they’ll
align themselves with you and become your advocate.
Twitter Pro Tip
When you start a tweet with an @username, only the people who follow both you AND that @username will see
that tweet in their timeline.
bit.ly/twitterprotip
Mention/Tagcustomers
& fans!
Don’t give all your good ideas to
Twitter & Facebook
Watch when you’re only creating content for Twitter, or just sending traffic to Facebook or YouTube.
Is it a bigger idea?
Possibly something with viral potential?
Content is King
Write a post first, then tweet that.
Content is King
Write a blog postwith teaser photos
to the full Facebook album
Content is KingWrite a blog post, then link to that.
Extend one piece of content into 2-5
Vary your updates with text, polls, photos, links.
Cross-promote your other networks.
Give your community something to connect with+ something to share
There’s power in the series.
Thread Your StoryTwitter
Google+
Flickr
Blog (RSS, Tumblr)
E-Newsletters
YouTube, Vimeo, Blip
StumbleUpon
Marketing Plan
Social Marketing Plan
Social is a crucial part of your marketing plan
Plans help you step back for a birds-eye view
Plans help all your channels work holistically
Plans help your whole team work together
Thoughtful intention vs. whim
Create a Content Calendar
Blog - CategoryTwitter
Blog - CategoryTwitter
FacebookNewsletter Teaser
Blog - CategoryTwitter
Blog - CategoryTwitter
FacebookSend Newsletter
Blog - CategoryTwitter
Blog - CategoryTwitter
Blog - CategoryTwitter
Blog - CategoryTwitter
FacebookNewsletter Teaser
Blog - CategoryTwitter
Blog - CategoryTwitter
FacebookSend Newsletter
Blog - CategoryTwitter
Blog - CategoryTwitter
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Content Calendar Template
Map It Into Reality
Engage & Listen
Give your audience something to connect with
Share valuable content in creative, diverse ways
Be consistent; create trust (remember you’re building relationships)
Share ownership & make them feel like they're a part of something
Thank You!
I’m @WilloToons on everything:Facebook, Flickr, Instagram, LinkedIn, Tumblr, Etsy,
Pinterest, About.me, YouTube, Vimeo, etc...
http://WilloToons.com
Say hello to me on Twitter or Facebook!
@WilloToonsFacebook.com/WilloToons