WHAT’S NEW AT MOCHI! Colin Cupp, Product Marketing Manager

Ryan Nichols, VP Product

AUGUST 27, 2011

MEET THE TEAM!

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WE WANT TO KEEP IMPROVING OUR PRODUCTS AND TOOLS TO MAKE YOUR LIFE EASIER. !   MOAR REVENUE !   MOCHI ASIA !   NEW GAMES CATALOG

!   MOCHI ACHIEVEMENTS !   ACCOUNT UPDATES

WE’VE BEEN BUSY!

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WHAT’S INSIDE: !   MOCHI NETWORK ECPM’S* ARE ON THE RISE !   NEW PARTNERS IN KEY INTERNATIONAL MARKETS !   EXTREMELY HIGH DEMAND FOR MOCHI ADS

* eCPM is an advertising term, which is also used on the Mochi developer account dashboard to illustrate earnings. Literal definition: Effective revenue per thousand impressions.

MOAR REVENUE

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GLOBAL ECPM EXPERIENCING 100% GROWTH YEAR OVER YEAR

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MORE REVENUE: RISING ECPM’S

THE U.S. ECPM IS GROWING INCREDIBLY FAST, CURRENTLY AT APPROX. $2.00 (NET TO DEVELOPERS)

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MORE REVENUE

ECPM IN THE UK HAS EXPERIENCED A 115% INCREASE SINCE 2009

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MORE REVENUE

VISUAL FOR GLOBAL, US, & UK ECPM PERFORMANCE SINCE 2009.

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MORE REVENUE

REVENUE BOOST !   SINCE MOCHI’S ACQUISITION BY SHANDA, WE HAVE SEEN A 600+% INCREASE IN

NETWORK ECPM IN CHINA

ASIAN MARKETS

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SHANDA GAMES !   WE HAVE A HEAVYWEIGHT IN OUR CORNER WHO CARES ABOUT THE FLASH GAMES

INDUSTRY

PARTNERSHIPS !   WE ARE FORMING NEW PARTNERSHIPS WITH LARGE PORTALS AND SOCIAL

NETWORKS

GROWING TEAM !   WE ARE HIRING MORE ENGINEERS TO WORK ON THE AD PLATFORM AND

DEVELOPER TOOLS

ASIAN MARKETS

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!   WE HAVE PARTNERS SELLING MOCHI ADS ON AN EXCLUSIVE BASIS IN 7 DIFFERENT MARKETS!

!   WE’RE ACTIVELY SEEKING AND DEVELOPING PARTNERSHIPS IN BRAZIL, RUSSIA, KOREA, JAPAN AND CHINA*

*IF YOU KNOW OF ANY MEDIA COMPANIES IN THOSE MARKETS, PLEASE EMAIL JOE GRUENDER: OSAKAJOE@MOCHIMEDIA.COM

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NEW PARTNERS

!   WE HAVE HUGE DEMAND FOR MOCHI ADS INVENTORY IN MANY KEY MARKETS

!   ANTICIPATING “OFF-THE-CHARTS” Q4 DEMAND.              !  Many advertisers are moving their offline advertising budgets (e.g.

Television) to the web.  !  When demand outstrips supply, eCPMs always rise J

!   MOCHI IS LOOKING TO CONTINUE TO EXPAND OUR INVENTORY IN !   US, CA, UK, Western Europe, Scandinavia markets

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HIGH DEMAND

NEW GAMES CATALOG !   FASTER SEARCHES !   MORE POWERFUL- COMBINE SEARCH FILTERS TO REFINE YOUR GAMES !   SAVE YOUR SEARCH FOR LATER, EVEN MAKE IT YOUR CUSTOM GAMED FEED!

GAMES CATALOG 2.0

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GAMES CATALOG 2.0 WALKTHROUGH

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DEVELOPER TOOL WITH PUBLISHER BENEFITS: !   DEVELOPERS CAN CREATE CUSTOMIZED ACHIEVEMENTS SYSTEMS

!   Use default UI (no Mochi branding) !   Create your own UI with your branding

NEW DEVELOPER TOOL: MOCHI ACHIEVEMENTS

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MOCHI ACHIEVEMENTS EXAMPLES

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DEVELOPER DASHBOARD UPDATES !   Better layout !   Easier access to game reports

REQUESTS? COME TALK TO US!

OTHER RECENT RELEASES

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!   MOCHI SOCIAL !   MOCHI ANALYTICS !   SCORES AD FORMAT

DID YOU KNOW ABOUT…

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WE WANT WHAT YOU WANT

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MOCHI MEDIA’S INTERESTS CONTINUE TO ALIGN WITH FLASH GAME DEVELOPERS AND PUBLISHERS. !   OUR BUSINESS MODEL HASN’T CHANGED- OUR SUCCESS IS BASED ON YOUR

SUCCESS. !   WE OPENLY SHARE INFORMATION WITH THE COMMUNITY, INCLUDING THE DATA

FROM THE ANNUAL FLASH GAMES MARKET SURVEY !   WE ARE HEAVILY INVESTED IN THE FLASH GAMES INDUSTRY

!   As a tools & services provider !   As the organizers of FGS !   As a games publisher, sponsor, and even game creator (BioGems)

RAISE YOUR HAND IF YOU ARE INTERESTED IN…

WHAT’S NEXT FOR YOU?

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!   FLASH IN 3D (I.E. MOLEHILL) !   MOBILE GAME DEVELOPMENT

!   CREATING MULTIPLAYER GAMES

WE CAME HERE TO TALK TO YOU GUYS- LET’S TALK GAMES!

DON’T FORGET TO TAKE THE FLASH GAMES MARKET SURVEY! NOT ONLY DOES IT HELP THE ENTIRE FLASH GAMES INDUSTRY, YOU COULD WIN ONE OF 8 PRIZES: ADOBE SOFTWARE (CS5.5 WEB EDITION) OR GIFT CARDS!

WWW.SURVEYMONKEY.COM/S/2011FGMS

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WE’RE HERE TO TALK TO YOU AND ANSWER ANY QUESTIONS YOU MIGHT HAVE. OTHER WAYS TO CONNECT:

!   MONTHLY NEWSLETTER !   TWITTER: @MOCHIMEDIA !   FACEBOOK: WWW.FACEBOOK.COM/MOCHIMEDIA !   COMMUNITY FORUMS !   PRODUCT FORUMS: MOCHIMEDIA.USERVOICE.COM !   GOOD OL’ EMAIL: COLIN@MOCHIMEDIA.COM

CONNECT WITH US!

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THANKS!

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