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TED 2017: 4 DAYS IN 1 HOUR

Hello!

Kevin ChestersChief Strategy Officer

Ogilvy & Mather London

José ArteagaCreative Digital Strategist

OgilvyRED

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TED20174 days in an hour

TECHNOLOGYENTERTAINMENT

DESIGNWWW.TED.COM

1000 TALKS9 YEARS

GAY NECROPHILIA IN DUCKSVEXILLOLOGY

CLIMATE CHANGECURING PSYCHOPATHS

COLONISING MARSPIG MASTUBATIONWE’RE DOOMED

WE’RE NOT DOOMED

“SHOULDN’T YOU BE WORKING?”

SEPARATE THE USEFULFROM THE

INTERESTING

SOCIAL RELEVANCE

2017 – 5 CHALLENGESSCREEN

MACHINEHUMANITY

CLIMATEDEMOCRACY

THE SCREEN CHALLENGE

TRISTAN HARRISPERSUASIVE, ETHICAL TECHNOLOGY

- BILLIONS OF DOLLARS AND GREATEST MINDS FOCUSED ON ONE THING – YOUR ATTENTION- PERSUASIVE TECHNOLOGY LAB (OUTRAGE)- CHANGING NEWS, DEMOCRACY, RELATIONSHIPS- FROM TIME ON SCREEN TO TIME WELL SPENT

ADAM ALTERSTUDYING SCREEN ADDICTION

- THE AMOUNT AND STYLE OF TIME THEY STEAL (“OUR” TIME)- THE END OF “STOPPING CUES”- THE APPS THAT MAKE US STRESSED (27m) –SOCIAL/NEWS/DATING- SCREEN SABBATICALS (PHONE-FREE/AIRPLANE MODE)

MANOUSH ZAMORODIBORED IS BRILLIANT

- THE BRAIN NEEDS TO BE BORED – ‘DEFAULT MODE’-“OUR BIGGEST COMPETITORS ARE FACEBOOK, NETFLIX AND SLEEP”- “DRUG DEALERS AND TECHNOLOGY COMPANIES” - BORED/BRILLIANT PROJECT – REDEFINE RELATIONSHIP (6 MINS)

THE MACHINE CHALLENGE

GARRY KASPAROV MAN PLUS MACHINE

- 1985 – x32 / 1997 – LOST- “MACHINE TRIUMPH IS HUMAN TRIUMPH”- HUMAN (EXPERIENCE, PASSION, UNDERSTANDING)- MACHINE (MEMORY, CALCULATIONS)- JOB THREATENED BY A MACHINE IS GOOD THING

NOROKAI ARAIHOW GOOD CAN ROBOTS GET?

- IS IT ONLY MENIAL JOBS WE’LL LOSE TO ROBOTS?- DESIGNING ROBOT TO GET INTO TOKYO UNIVERSITY- UNDERSTAND AND READ? SEARCH, LINK, OPTIMISE- TOP 20%, INTO 60% OF JAPANESE UNIVERSITIES

CATHY O’NEILTHE FALLIBILITY OF ALGORITHMS

- INFALLIBLE? CODED WITH HUMAN BIAS- WEAPONS OF MATH DESTRUCTION – NYC SCHOOLS- SECRET SAUCE? PRIVATE POWER/COMPANIES/ENDS- CHECK: DATA / DEFINITIONS OF SUCCESS / ACCURACY / LONG TERM EFFECT

THE HUMANITY CHALLENGE

DAVID MILIBANDREFUGEE CRISIS

- THIS IS NOT A CRISIS, IT IS A TEST OF OUR HUMANITY, VALUES & CHARACTER- NOT SOLVABLE, BUT MANAGEABLE- WORK / EDUCATION / CASH / NEW START- “ON DOIT” : A RESCUE OF US AND OUR VALUES

LUMA MUFLEHGAY, MUSLIM REFUGEE IN TRUMP’S AMERICA

- RESETTLED IN USA AS A TEENAGER- “WE TRAUMATISE THE PEOPLE WE SHOULD BE WELCOMING”- “IT’S HARD TO BELIEVE YOU BELONG IF YOU DON’T HAVE A HOME”- “WE HAVE SEEN ADVANCEMENTS IN EVERY ELEMENT OF SOCIETY EXCEPT OUR HUMANITY”

RABBI JOHNATHAN SACKSTHE POWER OF WE

“THESE ARE TIMES THAT TRY A MAN’S SOUL”- PEOPLE WORSHIP – THE SELF, THE SELFIE- “THE PEOPLE NOT LIKE US MAKE US GOOD”- ‘MAGICAL THINKING’ - LEADERS CAN SOLVE IT, OR RELIGION/ABSENCE

THE CLIMATE CHALLENGE

KRISTIN POSNARNASA GLACIOLOGIST

- SATELLITES ADVANCE = REVOLUTION IN GLACIOLOGY- ICE IS TRANSPARENT TO RADAR (MICROWAVE)- SUBTERRANEAN AQUIFERS HOW THEY WARM/FLOW- 23cm-1m CHANGES (15 YEARS)

DANNY HILLISGEO-ENGINEERING

- REVERSING CLIMATE CHANGE- CHALK INTO ATMOSPHERE TO EAT Co2- SHOULD WE BE DOING THIS?- WE NEVER ASKED FOR CONSENT ON MESSING IT UP

TED HALSTEADREPUBLICAN CLIMATE CHANGE?

- “REPUBLICAN CLIMATE SOLUTION IS POSSIBLE, AND IT MIGHT ACTUALLY BE BETTER”- CLIMATE LEADERSHIP COUNCIL- PSYCHOLOGICAL/GEOPOLITICAL/PARTISAN BARRIERS- TAX / DIVIDEND / REGULATIONS / DOMINO

THE DEMOCRACY CHALLENGE

LAURA GALANTERUSSIAN CYBER THREAT

- APT28 – WE ARE NOT PREPARED- GET PEOPLE TO QUESTION THE ENTIRE SYSTEM- TURNING OUR MOST POWERFUL ASSET (DEMOCRACY) INTO OUR MOST VULNERABLE- “YOUR MIND IS THE MOST EXPLOITABLE DEVICE”- “THINK CRITICALLY = BEST SECURITY MECHANISM”

ANTHONY D. ROMEROACLU - HERO

- ALLEGORY OF GOOD AND BAD GOVERNMENT- AMBROGIO LORENZETTI FRIEZES OF 14c- THE TYRANT: AVARICE, VAINGLORY, CRUELTY, TREASON, FRAUD, DIVISION, FURY- WARNING – PROTEST, ASSEMBLE FREELY, PETITION THE GOVT

NOAH FELDMANUS CONSTITUTIONAL LAWYER

- THE MYTHS OF NOW – NEVER WORSE, NOTHING CAN BE DONE- MADISON & HAMILTON: THE CONSTITUTION- FREEDOM OF SPEECH / CIVIL ORGANISATIONS / SEPARATION OF POWERS- “IT’S GOING TO BE OK”

INFORM CREATIVE WORKINSPIRE CREATIVE WORK

WWW.TED.COMKEVIN.CHESTERS@OGILVY.COM

@HAIRYCHESTERS

Questions?

Kevin ChestersChief Strategy Officer

Ogilvy & Mather London

José ArteagaCreative Digital Strategist

OgilvyRED