When to hire a professional video production company

Who am I?

• Experience • Crew • Camera costs • Editing process -

costs

Accessibility

• DSLR, GoPro • Phone cameras • Adobe CC • Final cut

• Film background • Individual skill focus

• Sound, lighting, editing

• Understanding • Experience

What can a professional provide?

• Narrative • Interview technique

• Preparation, permissions

• Recce • Lighting, sound echo

• Skills can be acquired, do you have time?

What can a professional provide?

1. Ticking a box • When you are not sure

what, when or where 2. When you haven’t

allocated a budget 3. When User generated is

relevant e.g. vlogs, how to

3reasons to not hire a professional

1. Brand perception • Training consultant >

ARM 2. Understanding audience

& deliver a targeted message

3. Relevance • Different mediums

4. Time

4reasons to hire a professional

How can professional video fit with your social strategy?

• Video content with text

• Optimised sizes • Teasers • Social media cuts • Compression

Questions?