ACCELERATINGIntent to Purchase

Local Audience Brands and Merchants

Reach and Relevancy

2

WHERE connects North Americas largest local mobile audience with relevant local content and advertising

Market Opportunity

3Source: Borrell Associates

Local Advertising Online spend to reach $15B in 2010.

Location adds new relevancy to mobile search. 1/3 of mobile searches have local intent. - Diana Pouliot, Google

70% of mobile users complete their search activity — in one hour. - Dennis Glavin, Microsoft

4

Market Dynamics are Changing

Projected sales for smartphones could double from now to 2014. - ABI Research

5

MORE USERS WITH DIFFERENT TASTES…

burgers & beer

pizza

vegan bakery

coffee

6

AND SO MANY CHOICES.

Local search should not be multiple choice

7

8

Neither should local advertising.

LOCATION

CONTEXT

RELEVANCE

9

Personalized local discovery & local advertising that better matches audience and merchant

10

WHERE – relevancy engine drives:

…and the reach to match

User locations approximated for privacy purposes

and RELEVANCY….

Search and display ads Delivered in New York Metro Area, July 1st via Where Ads Network

Thank you:

Walt Doyle

@Where

@WaltDoyle