ACCELERATINGIntent to Purchase
Local Audience Brands and Merchants
Reach and Relevancy
2
WHERE connects North Americas largest local mobile audience with relevant local content and advertising
Market Opportunity
3Source: Borrell Associates
Local Advertising Online spend to reach $15B in 2010.
Location adds new relevancy to mobile search. 1/3 of mobile searches have local intent. - Diana Pouliot, Google
70% of mobile users complete their search activity — in one hour. - Dennis Glavin, Microsoft
4
Market Dynamics are Changing
Projected sales for smartphones could double from now to 2014. - ABI Research
5
MORE USERS WITH DIFFERENT TASTES…
burgers & beer
pizza
vegan bakery
coffee
6
AND SO MANY CHOICES.
Local search should not be multiple choice
7
8
Neither should local advertising.
LOCATION
CONTEXT
RELEVANCE
9
Personalized local discovery & local advertising that better matches audience and merchant
10
WHERE – relevancy engine drives:
…and the reach to match
User locations approximated for privacy purposes
and RELEVANCY….
Search and display ads Delivered in New York Metro Area, July 1st via Where Ads Network
Thank you:
Walt Doyle
@Where
@WaltDoyle