Post on 19-Dec-2014
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2014 IAFE Zone 5 Conference
Where’s Technology Taking Your Fair?A Focus on Digital Marketing
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Hello!
Cliff CorrDirector of Client Marketing, Rockhouse
Partnerscliff@rockhousepartners.com
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Our Fair Partners
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Start By Defining Your Digital Marketing Goals
• Sell MORE Tickets
• Grow Your Audience
• Increase Awareness & Sponsor Value
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Why Is Digital Marketing So Important For Your Fair?
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Ever-Growing Importance Of Mobile
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Email Audience and Segmentation
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Data, Data and More Data
Where you need brand awareness
Complement & Amplify
Where you can deliver value
Rockhouse Partners | Etix
Pre-EventWEB
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Pre-EventEMAIL
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Pre-EventSOCIAL
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During EventEMAIL & WE
B
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During EventSOCIAL
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Post-Event vs. Afterglow
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Post-Event vs. Afterglow
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Post-EventWEB
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Post-EventSOCIAL
Key Takeaways• Get Started: Define the strategy & tactics that work
for your resources
• Go Mobile: Knowing that everything is headed in this direction, factor into your planning
• Analyze What’s Important: Don’t get lost in the data & focus on what you can use now.
Questions?
Cliff Corrcliff@rockhousepartners.com