Post on 12-May-2015
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Search and Social Finally Get Married13th September 2012
Monday, 10 September 12
SEO <3 Social
Monday, 10 September 12
There was a time when all best practice in search needed was...
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And these...
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And we talked a lot about like this
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And search had the world in its hands
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But the search engines had a problem with rubbish...
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And social media was growing...
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And search needed a team...
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Because of the various skills needed
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27Here’s a number
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Updates came thick and fast
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...with great names
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...like this one
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Two things have become centre stage
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And social media
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Low cost, contract free budget gym chain
Open 24 hours a day
All major cities covered - London, Manchester, Liverpool, Birmingham, Nottingham, Glasgow
Joining process - Completely online
Budget gym of the year
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SERP Domination
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Social demographic
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:-) 78.6% of Facebook members are between the age of 18-34 years old
63% of Facebook members are male
An average 202 members sign-up through a Facebook referral - 80% of which is between 5-8pm:-)
:-)
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Member demographic
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:-) Predominantly between the age of 18-34 years old
Socially savvy. Socially active
Heavy smartphone usage:-)
:-)
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Almost a third of members have never been a member of a gym before:-)
People of all cultures, ethnicities and religions:-)
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So, why social media?
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Direct algorithm influence
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Too much out of our control
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Increasing SSL/Encrypted search sources
(Not Provided)Thanks Google...
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Duplicated Content
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Less Competitive
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So how did we do it?
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Social media optimisation
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Ask for reviews (UGC)
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Mobile optimised website
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Run competitions
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Success in numbers
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Aug ’11 - Aug ’12
103% 32%
61% 36%
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Aug ’11 - Aug ’12
25% 50%
67% 14%
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How was this achieved?
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:-) Seamless sign-off process
Minimal stakeholder involvement
Trust:-)
:-)
Awesome content!:-)
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Any questions?
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@StevenGradidge@JeremySpiller
Monday, 10 September 12
Resources
Most images taken from 500px.com - They are not my own work. I implore you to support the artists on the site as well as the site by registering. I can provide authors upon request.
Other imagery used has been sourced from Google Images.
Event organised by Pure360
If you want further information, please contact: @StevenGradidge
Steven Gradidge
Jeremy Spiller
Monday, 10 September 12