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Are Old-School CMS Tools

Replaced by Social Software

Wim Putzeys

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About Panoptic

Independent CM integrator since 2002

Focus on people, process and tools

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Old-School CMS Objectives

Delegate content contribution to non-techies

Retain control thru workflows, roles, permissions

Re-use content separate from presentation

Apply branding channel consistency

tight control delegation

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Business Value

Empowers content owners

Shortens time-to-market

Improves brand image

tight control delegation

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Challenges

Marketing wants an action site. Now

Engaging the target audience

tight control delegation

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As users become

more web-aware, the

web becomes more

user-aware

“”

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Social Software Objectives

Open content contribution self-service

Peer moderation commenting, rating

Community building

Personalization

tight control delegation participation

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Business Value

Insta-setup

Viral marketing

Loyalty building

Market research

tight control delegation participation

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Challenges

Moderation governing behavior

Security and privacy

Maintenance mushrooming mini-sites

tight control delegation participation

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CMS

• Content types

• Templates

• Check-in/out

• Versioning and rollback

• Scheduled publishing

• Repository

• Workflow

• User management

Social Software

• Blogging

• Wiki

• RSS

• Polling

• Rating and commenting

• Wall

• Tagging

• Referring

complement

compliance community

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complement or substitute

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HOW TO

HIJACK

SOCIAL

SOFTWARE

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advertizehome page

TV spot

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interactcomment

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digital asset

management

share

media

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community

find

friends

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inform

product

catalog

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Goodbye CMS?

CMS retain their business value

Social software not for everyone

Learning curve: don’t start wholesale

Focus on people and governance