“A company without a story is usually a company without a strategy”
- Ben Horowitz,
Andreessen Horowitz
The Engagement
Evolution
Two Storytelling Principles
Be Interesting
“There are so many pitchers, you need to do something memorable to stand out. Being memorable, if nothing else, is worth something”- Matthew Corrin, Freshii
Be Memorable
“Good storytelling reflects who the customer is, what they aspire to be, and how they relate to other people – infused within an immersive brand experience.”
Storytelling is a different approach to marketing and
sales
People see/hear
>100,000 words/day of
content: TV, radio, social
media, video games, text
messages, Web.
Consumers have
lots information
about your
products
What Are The Benefitsof Storytelling?
Stories break through the noise
Stories Show How You’re Unique
Stories Build Emotional
Connections
Sigmund Freud and the power of storytelling
Stories (Not Stats or Facts) Are Remembered…..
And Shared
Stories create evangelists and brand
loyalty
Stories make selling easier
a Competitive EdgeStories Deliver
Everyone’s a Storyteller
Really, Really Know Your Audience
Think Like a Reporter,Not Like a Publisher
Editorial Popcorning
240K
Lots of Storytelling Opportunities
Storytelling Funnel
Stories that drive leads and salesLess is More
Early-Stage Startup Stories
Stories about how you started
Stories about your growth
Stories your industry/trends
Stories about your customers
Early-Stage Startup Stories
Stories about how you began
Stories about your growth
Stories about your industry/trends
Stories about your customers
Blogs, videos
Blogs, videos, conferences
Blogs, white papers, guest posts, conferences
Case studies, blogs, newsletter, video, social media