Why Charities Need

Social Media

Michael Netzley, PhD

Asst. Professor, Corporate Communication

Fellow, Society for New Comm Research

Can You Afford This?

Where are Your Stakeholders?

SG Netizens: On-line Preferences 09

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© 2009 Michael Netzley, research.

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Sin

ga

po

re

What It Means for You

• You need to be where

your stakeholders are

• Adapt to Singapore’s

comparatively passive

consumption behaviors

• Begin with a wise

content strategy

Next…Explore New Behaviors

Power of Crowds

Tan Siok Siok: Filmmaker

http://www.twittamentary.com/

Twittamentary

Interview with Siok Siok

Interview: episode #479

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Gartner: SNS and Public Sector

Gartner, 23 Oct 2008

“social networks will

complement, and may replace,

some public sector functions…”

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