Post on 19-Dec-2014
description
transcript
Why Digital? EMPOWEREDOTENTIAL
www.binaryic.com
Why Digital
EMPOWEREDOTENTIAL
www.binaryic.com
Scenario ofInternet usersIn India NOW
205 millionThe Indian Internet population in 2013
3rd LargestInternet population after China and USA
200+ MillionNo. of users added in just 3 years!
EMPOWEREDOTENTIAL
www.binaryic.com
Ad revenues in India, by media, 2011-2016Billions of Indian rupees
With , India’s Digital sector is on the move 29.9%
TV
Out-of-home
Radio
Digital
Total
2011
139
116
18
12
15
300
2012
154
130
20
13
20
337
2013
172
148
22
16
26
384
2014
193
170
24
20
34
440
2015
215
197
26
24
44
506
2016
241
230
29
30
57
586
CAGR
11.5%
14.7%
10.0%
20.7%
29.9%
14.3%
Total spent on
Online Ads {FY 2012-13}
, .2260 Cr`
EMPOWEREDOTENTIAL
www.binaryic.com
Ad revenues in India, by media, 2011-2016Billions of Indian rupees
Top Cities
137MillionUrban 68Million
Rural
MUMBAI12MDELHI8.7M
BANGALORE3.8M
EMPOWEREDOTENTIAL
www.binaryic.com
Scenario ofInternet usersof India in 2015
330-370 million users
17.4m users@ growth rate of 45%
Mumbai
11.01m users@ growth rate of 36%
Delhi
5.4m users@ growth rate of 43%
Bangalore
Projected Indian Internet Population, becoming the second largest, overtaking USA at an average growth rate of 30% on an average
EMPOWEREDOTENTIAL
www.binaryic.com
To survive in this competitive market, every organization needs a digital footstep. The 70:30 ratio of offline:online marketing is now a
history, as marketers are now spending more than
.
The focus has now shifted to maximizing the conversion rate of online users to customers. And when you decide to take your first
step towards Digital,
70% on online marketing
we will be waiting for you…
EMPOWEREDOTENTIAL
www.binaryic.com
The world is online, where are you?
Thank You