Why does content attract strategists?

Stephen Emmott, J. Boye

Content strategyContent strategy is now an accepted facet of digital practice, and content strategists part of the ‘ideal’ digital team. But does the customer get it and if so is it working?

Content

“define content” (google.com)

Digital assets or content?

● XML / DocBook / DITA / etc● Component content management● BLOBs● Metadata● ...

Digital assets?

Content?

Content strategy

Content strategy

[Content strategy is] planning for the creation, delivery, and governance of useful, usable content.

Kristina Halvorson

Content strategist

Content strategist

Role?

Content strategists’ focus should be making the technology fit the problem, not the problem fit the technology.

Does the customer get it?

Is it working?

Thank you...