Content strategyContent strategy is now an accepted facet of digital practice, and content strategists part of the ‘ideal’ digital team. But does the customer get it and if so is it working?
Digital assets or content?
● XML / DocBook / DITA / etc● Component content management● BLOBs● Metadata● ...
Content strategy
[Content strategy is] planning for the creation, delivery, and governance of useful, usable content.
Kristina Halvorson
Role?
Content strategists’ focus should be making the technology fit the problem, not the problem fit the technology.