2UE partnered with Nintendo for a 3 week marketing campaign to promote Wii to people 35+.

According to GFK research, sales increased by over 300% in the month of October with retailers commenting to Nintendo how consumers

were mentioning the campaign with 2UE.

2UE REBRANDS TO 2U-Wii TO WIN ACRA FOR BEST SALES PROMOTION 2009

“Nintendo were very excited to part of a campaign that was unique, ground breaking, but in return providing results”

Katerina Dassios, Nintendo Brand Manager