Post on 11-Nov-2014
description
transcript
S T E Pby step
LinkedInAIESEC Turkey
Generation 13 – 14
0STEP
Introduction
1STEP
Create a Professional Profile
2STEP
Networking and Company Search
3STEP
Tips about LinkedIn Marketing
Table of Content
Step 0: Introduction
Why LinkedIn?LinkedIn is the largest professional
network in the world with over 225
million users.
Online marketing, specially social media marketing, has become an
important part of the overall marketing for B2B companies. Over
200 million professionals are following more than 2 million
companies on LinkedIn and today, LinkedIn is the most popular
social network in the business world.
Create value for your partners and build brand awareness in the market.
Intr
od
uct
ion
Word of mouth is the best way to raise new costomers for B2B,
potential customers can see all of recommandations about our
organisation, services on LinkedIn. It is the best place that we can
find everything about our market, customers and build strong
relationships with our customers.
Step 0: Introduction
http://www.linkedin.com/company/aiesec-t-rkiye/
AIESEC TurkeyLinkedIn Page
Step 1:
Create a Professional Profile
Step 1: Create a Professional Profile
Create a Professional Profile
Profile Page Elements:
1- Background
2- Skills
3- Education
4- Recommendations
5- Connections and Groups
Start with «your Professional Summary» and your past experiences.
Tip: LinkedIn is a social network but, it is not like Facebook. Use a professional profile picture on LinkedIn.
Customize your default URL. For example: tr.linkedin.com/in/gulsahsemiz/
Step 1: Create a Professional Profile
− Prospect for potential new clients
− Plan approaches and sales pitches
− Build relationships with new clients
− Present new products and services and enhance existing relationships
− Track and record activity on accounts and help to close deals to meet these targets
− Identify opportunities for campaigns, products and distribution channels that will lead to
an increase in sales
− Attend industry functions, such as business fairs and seminars, and provide feedback
and information on market and creative trendsSta
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AIESEC Türkiye
Job title: Business Development Associate of AIESEC (LC name)C
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Info
Step 2:
Networking& Company Search
Step 2: Networking and Company Search
1- Make connections withyour past and current customers.
and find new potential customers
Connect
2- Contact decision makers directly and meet them.
Send MessageN
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ork
ing
Step 2: Networking and Company Search
3- Participate in relevant groups and discussions.
Use LinkedIn polls to ask specific questions for your related market.
Create a Linkedin Pool
It helps to create brand awareness and find potential customers.
The largest LinkedIn Groups in Turkey:
- Kariyer.Net (42.968)
- TURKISH BUSINESS NETWORK (24.229)
- Business Professionals Turkey (15.103)
- HR Professionals Turkey
- EXECUTIVES IN TURKEY
- Marketing Professionals || Turkey Network
Stay connected with the market and follow business trends!
4- Create original content to promote our services and products and share it on groups.
Step 2: Networking and Company Search
Company Searchhttp://www.linkedin.com/csearch/results
Choose Location Define Sector Company Size
1
2
3
Step 2: Networking and Company Search
ExampleChoose Location
Define Sector Company Size
1
2
3
Location: Türkiye
Target Sector: Pazarlama ve Reklamcılık
Company Size: 51-200
Results
Step 2: Networking and Company Search
Company Page
Company Employees on LinkedIn
The best way to find the company’s «decision maker»
− Be proactive!
− Get recommended from your current partners.
− Don’t forget to update your profile!
− Don’t sell directly, firstly build relationships!Tip
s − Follow companies which is your potential customers.
− Use LinkedIn polls to gain knowledge about your
market.
Step 3:
Tips about LinkedIn Marketing
Thank you! For questions, please contact us:
Umur TorunVP iGIP in AIESEC Turkeyumur.torun@aiesec.net
Gülşah SemizMarketing Manager in AIESEC Turkeygulsah.semiz@aiesec.net