Winning the (Zero) Moment of TruthWien, 29th June

TV

COMPUTER

MOBILE

TABLET PC

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We are connected everywhere

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Die gute, alte Zeit ...

First Moment of

Truth

Second Moment of

Truth

Stimulus

Am POSVor dem Warenregal

Verwendung des Produkts

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First Moment of Truth

Second Moment of Truth

Stimulus

Pre-shopping In-store, In-home

Am POSVor dem Warenregal

Verwendung des Produkts

Heute erfolgt nach dem “Stimulus” die Online Recherche

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Optimale Zielgruppenansprache

18Auto

5.8Restaurant

7Konsumgüter

10.4 Durchschnitt der Quellen, die eine Verkaufsentscheidung beeinflussen

der Internetnutzerinformieren sich im Internet

bevor sie eine Ware oder eine Dienstleistung

erwerben

93%

ROPO – Research Online, Purchase OfflineGoogle Confidential and Proprietary

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Online Ressourcen

○ Unterstützung und Gutscheine:www.adwords-starthilfe.at/

○ Google Zertifizierte Agenturen: www.google.at/partners

○ Trends: www.google.com/trends

○ Konsumenten Such- und Kaufverhalten: www.consumerbarometer.com

○ Marktstudien: www.thinkwithgoogle.com

○ Mobile Daten: www.ourmobileplanet.com

○ Internat. Marktdaten: Global Market Finder: www.google.com/ads/global

○ Kostenlose Trainings by Google: www.adwords-trainings.at

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Consumer Barometer

What do customers do online?

www.cosumerbarometer.com

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Our Mobile Planet

How mobile are customers?

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APAC Export Summit

Discover search trends and the most popular queries in a selected region or country.

Find out in what regions people search for a certain term the most.

Google Trends

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thank you!