How does your webinar program stack up?

Find out what webinar best practices your peers are following – and learn strategies to get ahead of them.

Panelists

Jessica EastmanProduct MarketingCitrix Online

Andrew GaffneyEditorDemandGen Report

Setting The Stage

Flickr: alinasofia

Webinars: Emerge As The Go-To Engagement Platform

95% 83%have increased frequency of

webinars in past yearof companies now hosting

webinars

74% planning to increase again in 2011

More than 1/3 have increased frequency by

20% or more

HOW DO YOU STAND OUT FROM THE CROWD?

Flickr: mcgarry

“I believe the most important need is for

businesses to improve the quality of the presentations they are delivering …If the

content being presented is not seen as valuable, no amount of technology will save

the business.”

--Ken Molay, Founder & President, Webinar Success

HOW DO YOU STAND OUT FROM THE CROWD?

37% 29%Industry Analysts perceived as

most valuable speakers Case study examples

Other options cited by survey respondents included: Authors ,

Industry Peers, Bloggers, Consultant

– 60 minutes remains the most popular webinar (73.9%) of respondents citing that length as the most effective.

– Shorter time frames emerging: More than 20% prefer the 30-minute webinar

Format / Length

Flickr: slack12

HOW DO YOU STAND OUT FROM THE CROWD?

– Free Research Report is the number-one most important attendee incentive (44%)

– Free white papers and books (often authored by one of the presenters) also fared well in the rankings.

PROMOTION STRATEGIES

PROMOTION STRATEGIES

FREE PRIZES

Gauging Engagement

Audience Attentiveness Meter

Hand Raising for AttendeesPolling

Post-Session Surveys

54%

58%

48%

Continuing The Conversation

71% 48%Sending out Automatic

Follow-Up Emails

Post-Session Surveys

??Adding On-

Demand Option via

Archive/Recording

SOCIAL INTEGRATION

88% 30%reporting plans to increase

social media interaction in 2011 plan to increase their social

media participation by 11-20%

SOCIAL INTEGRATION

59%

58%

38%

51%

Company Blog

HOW DO YOU DEFINE

SUCCESS

SUCCESS = DRIVING DEMAND

85%Primary role is for marketing

and lead generation

• Number of New Leads Obtained (44.1%) as the most important measure of success,

• Quality of Attendees (reaching the target audience) came in second at 32.5%.

SUCCESS = DRIVING DEMAND

Number of Attendees3.69

METRICS FOR SUCCESS

Number of Registrants4.72

Ratio of Registrants to Attendees5.08

Number of Registrants to View Recorded Webinar5.21

Number of Minutes Attendees Stay Online5.27

Conversation Created in the Q&A Chat5.39

• Recording the webinar is most critical (83.1%)

• Chat (46.5%)–Post-Session Surveys –Polling

Use Chat for Surveys

Create an Interactive Environment

Poll Attendees during a Presentation

Continue the Conversation

CONTINUING THE CONVERSATION

Don’t View Your Webinars as Singular Events

Provide Valuable/Relevant Content

Leverage All Channels for Promotion

View Webinars as Part of a Conversation

Use Social Media to Collaborate Before, During & After

Key Takeaways For Winning Webinars

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