Post on 07-Jan-2016
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WITC ASHLAND STORE LAYOUT & DESIGN PROJECTGina Tran
BURTL-229 Visual Merchandising
Target Customers
College Professors College Students with the majors of:
Administrative Professional, Business Management, Dietary Manager, Early Childhood Education, Emergency Medical Technician, Emergency Medical Technician – Paramedic, Farm Business and Production Management, Finance, Individualized Technical Studies, Information Technology - Network Specialist, Machine Tool Operation, Marine Repair Technician, Nursing Assistant, Nursing - Associate Degree, Occupational Therapy Assistant, Office Support Specialist, Paramedic Technician, Supervisory Management, Technical Studies – Journey worker, Therapeutic Massage, and Welding
Mission Statement
WITC Ashland bookstore will be offering their students a fast and affordable way to get tools they need to succeed and clothing to show their school spirit.
Model Stock & Services
School supplies: textbooks, writing utensils, paper goods, planners, binders, etc.
Clothing: sweats, t-shirts, athletic attire
Accessories: scarves, lanyards, key chains, etc.
Medicine: pain killers, cold medicine, allergy medication
Electronics: webcam, mouse, keyboard, headphones, flash-drive
Coffee Beverage fridge Tea Snacks Printing/
scanning/copying services
Model Stock Services Plan
Store Sign
Floorplan
Exterior Store Front
Interior Front Wall
Interior Left Wall
Interior Back Wall
Interior Right Wall
Fixture/Equipment Budget Summary
Adding new door= $4,000 Additional Counter= $2,000 Beverage fridge = $300 Two four-way racks = $600 3 new shelving units = $900Total = Roughly 7,800$
Conclusion
WITC Ashland bookstore will lead to great success because of its new innovative design and easy access to self services.
More merchandise will be offered to the target customer and in return the WITC Ashland bookstore will maximize profits.
Questions?