Word of Mouth Retail

Post on 13-Aug-2015

71 views 6 download

Tags:

transcript

Retail Customer Advocacy Program

The amount that is spent annually by retailers for digital ads

$17 Billion

Sources: Gartner, Forester, Adage

14%

Sources: Nielsen

The percentage of people that trust ads & brands

77%

Sources: Nielsen

The percentage of consumers who are more likely to buy a

product when learning about it from friends or family

The New Word of MouthConvert retailer’s existing customers into brand

and product advocates

Sources: Marketingprofs.com

By simply giving customers discounts to promote their purchases via social media

Sources: Huffington Post

How do we do this

Retailers create promotions & choose the discount to give to

customers once purchase is shared.

Our technology recognizes when promotional items are

purchased

Discounts are paid in cash only after purchase is promoted through service

to social media

All transaction, promotion, and shopper data is recorded on the

Swapsidy dashboard.

Market Size

US Retail Chains

1.1MRetail Chains

$329B

Coupons Distributed in US

Sources: Gartner. Forester, SproutLoud* Swapsidy pivoting to focus solely on retail

Business Model

$.25 Cents + 25% of Cash Back

One Time Setup Fee also applied for each Receipt Printer

VisionGoogle for Retail

Item Level Transactions + Consumers

Vendor/Product Loyalty Programs

Virtual Gift Cards

Shopper Data & Intelligence

WOM Marketing Platform Inventory Management & Intelligence

Mobile Coupons

Transaction Level API

Digital Receipt Services

Team

Advisors/Mentors

Brandon MitchellCo-Founder

2nd Start up, Boeing

David HerreraCo-Founder

Chevron, Boeing

Quantrell SanfordNCR, GM

Kris WoodsDivX, SRS Labs, Ulead

Ric GraySales

Rick KellyMarket Research

Charles HudsonMentor/ VC @ Softtech

Ted ColbertMentor/ CIO @ Boeing