Word Power 11 Techniques for Writing More Persuasive Copy

11 Word Power Words

1 Relate 2 Qualify 3 Amplify 4 Specify 5 Simplify 6 Entertain

7 Engage 8 Activate 9 Prove 10 Pacify 11 Direct

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Relate

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Relate

Who cares? Where’s it hurt? What’s the dream? When will this matter most? Where does this buyer seek answers? Whom does she trust? What are their questions? What are people saying? Why wouldn’t they buy? How does he do things now?

“Develop pathological empathy for your customer.

~_- Ann Handley

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Pain?

Relate @feldmancreative

Reality.

Relate @feldmancreative

Qualify

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When you turn some people off, you turn some people on.

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Qualify

This ain’t for you. “It’s too spicy.”

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Qualify

Exclusivity. Only open this if you want to be a

great writer.

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Qualify

Got this problem? Still using

spreadsheets?

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Amplify

Amplify

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Amplify

Feeling you.

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Troubles?

Amplify @feldmancreative

Specify

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Specify

Credentials.

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Facts. Stats. Research.

Specify @feldmancreative

Get this, not that.

Specify @feldmancreative

Simplify

Simplify

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Simplify

Speed.

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Simplify

Ease.

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Entertain

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You can’t bore people into buying.

~_

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Entertain

Humor.

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Entertain

People. Stories.

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Entertain

Analogies. Metaphors.

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Engage

Engage

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Engage

Question. Connect.

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Engage

Curiosity gap.

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Engage

Focus on you.

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Engage

Fight for a cause.

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Ac0vate

Activate

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Actions speak louder than words, but words inspire action.

~_

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Activate

Verbs rule.

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Activate

Guide.

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Prove

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Prove

Numbers.

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Prove

(Believable) testimonials.

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Pacify

Pacify

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Pacify

Overcome objections.

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Pacify

You don’t need...

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Direct

Direct

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Here, now.

Direct #ConvCon

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Word Power

1 Relate 2 Qualify 3 Amplify 4 Specify 5 Simplify 6 Entertain

7 Engage 8 Activate 9 Prove 10 Pacify 11 Direct

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Ask yourself…

•  Are you feeling your reader? •  Did I qualify her? •  Is the problem clear? •  Was I specific enough to be believable? •  Could I make it easier to understand? •  Will this keep him interested? •  Did I touch her? •  Is there action here? •  Have I won his trust? •  Did I overcome her fears? •  Did I tell my prospect what to do?

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Wo

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Word Power Thank you for joining me for

Questions? Email me: barry@feldmancreative.com