WordPress SEO Demystified

Kathy Alice Brown

webenso.com

Intro – Kathy Alice Brown

Who am I ?

SEO Consultant and WordPress BloggerI blog about WordPress, SEO and Online

marketing at http://webenso.comDeveloping an video tutorial on getting

more traffic to your WordPress site.

The only two things that matter

1. GETTING TRAFFIC

2. CONVERTING THAT TRAFFIC

How much of your traffic is from organic search?

Types of Traffic

DIRECT measure of branding

SEO focuses on increasing Organic Traffic

REFERRAL links from other sites, social media

ORGANIC traffic from Search Engines

PAID SEARCH

What SEO has traditionally been

ON PAGE OPTIMIZATION title tag, meta tags, keywords

That was so two years ago….

OFF PAGE OPTIMIZATION LINKBUILDING

What Matters Today

SITE DESIGN AND CRAWLABILITY

SNIPPET DESIGN AND CTR

USER ENGAGEMENT

INBOUND MARKETING

SEO is dead (sort of ..)

Is linkbuilding dead?Panda and Penguin caused seismic shifts

in the SEO industry

 ”It segments you into a mindset, and people get focused on the wrong things. It leads them to think about links as the end goal. It’s important to think about producing something excellent first.”

Matt Cutts on the concept of linkbuilding

http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/

Google likes fresh, unique content◦Consistent content generation is key to visibility

on the web◦Create really useful content that people will link

toEmbrace your inner Marketer

◦Social Media◦Guest Posting◦Contests◦Link Bait

INBOUND MARKETING

Do your keyword / market researchEach page/post should be optimized for a

different keyword.You want awesome snippets for high

clickthroughs.Become the Hotel California for all

vehicles (desktop & mobile)Pay attention to the technical stuff

SEO STRATEGY

If you don’t know your market how can you pick the right keywords?

What’s the competitive landscape?

OPTIMIZATION

MARKET & KEYWORD RESEARCHCONTENT STRATEGY

The right keywords can make a huge difference and market research is essential.

Build Awesome Snippets

THE BASICS◦PAGE TITLE – written for humans◦URL

Set your permalink to /%postname%/ Edit/Shorten your permalink before publishing

◦META DESCRIPTION

WordPress by default sets the title tag with your post (page) title

You need a way to customize the title tag and your meta description.

OPTIMIZATION

WordPress SEO by Yoast

All in One SEO Pack

Premium Themes

Yoast in Post

Use keywords naturally and don’t stuff◦ title tag, url meta description◦post (page title)◦Sub headers (h2, h3)◦Bold and Italics

Break it up (think white space …)Mix it up with your primary keywords and related

keywordsMake sure your images have alt tags and SEO

friendly filenames.

OPTIMIZATION

SEO Friendly Images

Rich Author Snippet

Rich Author Snippets are created with a Google+ profile and the rel=“author” HTML tag

.. May increase clickthrough up to 30% !!

Link Your Blog with Google+

Two Way Linking

WEBENSO.COM

https://plus.google.com/999999999/?rel=author

Kathy Alice Brown

Link Your Blog with Google+

Three Way Linking

ABOUT KATHY …

rel=“me”

About

WEBENSO.COM

rel=

“aut

hor

”

Link Your Blog with Google+

Using XFN tag

About

WEBENSO.COM

Adds rel=“author” tag to your “About” menu item link

Link Your Blog with Google+

Multi Author Linking

AUTHOR ARCHIVE PAGE

WEBENSO.COM

AuthorSure

Structured Data Testing Tool

Schema.org Rich Snippets

Schema Creator ?

Cater to your mobile audience◦Use a “responsive” theme OR◦Install WP Touch

USER ENGAGEMENT

WP Touch

“responsive” means your site adjusts for different screen sizes (mobile, iPad, Desktop)

The search engines notice if a user stays on your site.

Write awesome contentHave a reasonable looking siteOffer them more to read (or watch ..)

USER ENGAGEMENT

Yet Another Related Posts Plugin

Social Media is a channel for content syndication … shares can get links

Lots of plugins to choose from, here are a few:

USER ENGAGEMENT

ShareThis

Sexy Bookmarks

Shareaholic

THE PROBLEM: DUPLICATE OR THIN CONTENT

Noindex, follow archive pages

What about category pages?

Give Google a roadmap to your site◦Register with Google Webmasters Tools and

Bing Webmaster Tool

SEARCH ENGINE FRIENDLINESS

Google XML Sitemaps (and Yoast)

Implement SEO friendly navigationPerformance is importantBreadcrumbs are great for sites with

multi-level categories

SEARCH ENGINE FRIENDLINESS

WP-PageNavi

WP Super Cache W3 Total Cache

Breadcrumb NavXT

Monitor and MeasureSecurity

STRATEGY & MANAGEMENT

Google Analytics by YoastGoogle Analyticator

WP Monitor

Thank You

Kathy Alice Brownkathy@kathyalice.com

webenso.comGet FREE REPORTFive ways to get traffic to your site

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