WordCamp Boston - Web Strategy in Higher Education

transcript

July 23, 2011

gehealthcare

WEB STRATEGY IN HIGHER EDUCATIONJay Collier • The Compass LLC

1. De!nition

2. Challenges

3. Showcase Plus

4. Bene!ts

5. Plugins

Web strategy in H.Ed.

How many of you work with a college or university, either as sta! or contractor?

How many are using Wordpress for public-facing communications?

How many are using Wordpress for students, faculty, or alumni

communities?

Quiz 1

The translation of Organizational objectives and values

into High-level management directives

for the Web

Web Strategy de!nedLisa Welchman

Governance

jaycollier.net

DECENTRALIZED

Uncoordinated teams

CENTRALIZED

Monolithiccentral group

FEDERATED

Distributed roles within common vision and goals

FROM CHALLENGE TO OPPORTUNITY

Leadership &management

Teams of practice

jaycollier.net/management/new-media-teams

Contentdevelopment

Interface/ interaction design

Software admin & development

Multimedia production

Community stewardship

Training & support

Common principles

Be dependable – Anywhere, any time, any device

Be intuitive – Simple publishing, searching, !nding

Be helpful – Helpful information and instructions

Be interesting – Appealing, personal, immersive

Be personalizable – Up to date feeds by interest

Be welcoming – Online spaces for collaboration

Be meaningful – Insight into what matters to you

jaycollier.net

INTEGRATED STRATEGY

jaycollier.net/strategy/web-strategy

Building a strategy

1. WHO: The Charter – Governance and authority

2. WHEN: The Plan – Timeline and schedule

3. WHY: Guidance – Vision and principles

4. WHAT: Direction – Goals and strategies

5. HOW: Management – Projects and resources

6. WHERE: User Experience – Interfaces and interaction

Jay Collier

INTEGRATED STRATEGYPrioritizing projects

Nominal Group Technique

Facebook

Twitter

YouTube

Flickr

Subsite

Publications

Profile

News releases

Features

Directories Tasks

SearchGateways

Social media

Gathering Reporting

Data service

Subsite

Ad hoc groups

Groups by content area

Groups by geography

Professionalresources

Cloud servicesPeople

GroupsBookmarks

RecommendationsNotations

CommentsRatings

Communitiesof Practice Public Internet ServicesProgram

subsitesNews &updates

Core site

Enterprise data Learningobject

repositories

OFFICIAL CONTENTFormal communications

CONSTITUENT COLLABORATIONCommunity-facilitated

Highly-crafted editorial and design Simple interface, individual voices, independent domain

Domain Architecture

bit.ly/whole-domain

CORE SITES AND ADMISSIONS

www.lafayette.edu

www.wfu.edu

www.queens.unimelb.edu.au

www.bu.edu/admissions/you-at-bu

MAJORS AND PROGRAMS

ams.lafayette.edu

MAJORS AND PROGRAMS

www.evsc.virginia.edu

MAJORS AND PROGRAMS

www.bu.edu/com

MAJORS AND PROGRAMS

www.bu.edu/abroad

MAJORS AND PROGRAMS

mat.usc.edu

NEWS AND RESEARCH

news.harvard.edu/gazette

NEWS AND RESEARCH

news.vanderbilt.edu

NEWS AND RESEARCH

edgerton-digital-collections.org

INTEGRATED STRATEGY

INITIATIVES AND CENTERS

www.plymouth.edu/strategic-plan

www.niemanlab.org

www.bu.edu/sustainability

poweredbyorange.com

med.uth.tmc.edu/comm

COURSES AND CONFERENCES

history365discussion.umwblogs.org

communication351.umwblogs.org

voices.wooster.edu

www.ut-ent.net

ACADEMIC AND SOCIAL CONNECTIONS

commons.gc.cuny.edu

www.trcommons.org

blogs.bgsu.edu

voices.lafayette.edu

ARTS, LECTURES, EXHIBITS

hop.dartmouth.edu

museum.mit.edu/150

lectures.syr.edu

STUDENT ACTIVITIES AND NEWS

www.newschoolsenate.org

wesleyanargus.com

www.thedailycougar.com

ALUMNI COMMUNICATIONS

alumni.utoronto.ca

ALUMNI COMMUNICATIONS

alumnae.mtholyoke.edu/wp

MOBILE EXPERIENCE

m.clarku.edu

MOBILE EXPERIENCE

m.adrian.edu

Bene!ts of WordPress in H.Ed.

• Ease-of-use

• WYSIWYG & shortcodes

• Intuitive taxonomy and navigation

• SEO out of the box; meaningful URLs

• RSS and standards everywhere

• Prompt security updates

• Robust development & support communities

• Multiple sites via domains or directories

• Theme frameworks, child themes

• Ideal rapid prototyping environment

• Admin SSL

• Akismet

• Autolink URI

• Broken Link Checker

• Content Scheduler

• Content Audit

• Cryptx

• Easy Fancy Box

• Enable Media Replace

• External Links

• Haiku Audio Player

• LDAP

• Simple SEO

• Smart 404

• Tiny MCE Advanced

• Turbo CSV

• Viper’s Video Quicktags

• WP Content Audit

• WP-DB Manager

• WP Newsletters

• WP-RSS Import

• WP Super Cache

• WP Touch

• YARPP

WordPress plugins for H.Ed.

• List Category Posts

• Meteor Slides

• More Privacy Options

• My Category Order

• My Page Order

• Organize Series

• Page Columnist

• Page Links To

• Pretty Link Lite

• Resize at Upload

• Reveal IDs

• SEO Friendly Images

PLUGIN SHOWCASEContent audit

CryptxPLUGIN SHOWCASE

Enable Media ReplacePLUGIN SHOWCASE

Gravity FormsPLUGIN SHOWCASE

Haiku Audio PlayerPLUGIN SHOWCASE

List category postsPLUGIN SHOWCASE

Page columnistPLUGIN SHOWCASE

Simple SEOPLUGIN SHOWCASE

TinyMCE AdvancedPLUGIN SHOWCASE

WP NewsletterPLUGIN SHOWCASE

BuddyPress plugins for H.Ed.

• BuddyPress

• BP Add New Default Avatar

• BP Docs (wiki pages)

• BP Group Calendar

• BP Group Documents ("les)

• BP Group Email Subscriptions

• BP GTM System

• BP Invite Anyone

• BP Moderation

• BP Topic Mover

• BP User Pro"le Map

Wish listPlugins

• BuddyPress Links

• Collapse Categories

Support

• Agencies to host, con"gure, theme, and support WordPress in higher education

ExploringPlugins

• Cube Points + BP

• DB Toolkit

• ScholarPress

• TeachPress

• WP Advanced Ticketing System

Were you involved in any of these projects? If so, what do you want to add?

Have you worked on another project that is worthy of our attention?

How do you plan to collaborate with other WP professionals in higher

education?

Quiz 2

jay.collier@thecompass.comjaycollier.net

gehealthcare

WEB STRATEGY IN HIGHER EDUCATIONJay Collier • The Compass LLC