Working Differently in Extension Workshop

transcript

Social Media Revolution

http://youtu.be/0eUeL3n7fDs

Working Differently in Extension

Becky KochDirector

NDSU Ag Communication

Bob BertschWeb Technology SpecialistNDSU Ag Communication

How To Vote via Texting

Standard texting rates only (worst case US $0.20)

EXAMPLE

How To Vote via PollEv.com

EXAMPLE

Working Differently in Extension

http://prezi.com/srw0vzpta7d7/working-differently-in-extension/

Who Is Managing Your Learning?

http://youtu.be/-mfYQs10ru4

Discussion

How do you learn in the workplace?

What is a learning network?

a deliberately formed network of people and resources capable of guiding our

independent learning goals and professional development needs.

Content Commentary Research ConversationExperience

Colleagues FriendsExperts

Filter FilterFilter

Filter

FilterCreationCurationSharing

Adapted from “Creating a Personal Learning Network,” http://www.slideshare.net/corinnew/creating-a-personal-learning-network-5016387

Content

• blogs• news sites• online journals• videos• podcasts• social media

YOUlaptop - http://www.flickr.com/photos/computermonger/, smartphone - http://www.flickr.com/photos/liewcf/, ipad - http://www.flickr.com/photos/leondel/.

Online content for your learning network?

What are RSS feeds?

• RSS = Really Simple Syndication

• Feeds allow websites to send updates to you without you having to visit the site to get it

• There are three common types of feeds - RSS, XML and Atom

• As an end user, it doesn't really matter which format the site uses

• You can subscribe to a feed from any website and read all your feeds in a feed reader, in your browser or in some email clients

Feed Reader

Google alerts Podcasts

Feed-enabled sites

Utilities

News RSS feeds

Blog RSS

Blogs typically offer feeds of their posts, and sometimes comments. The feed may contain the full post, or just an excerpt.

Google Reader

http://www.google.com/reader

Finding Answers: eXtension Search

http://www.extension.org/search

Finding Answers: Atomic Learning

http://www.ndsu.edu/dce/faculty_resources/atomic_learning1

Google Docs

google.com/docs• Collaborate with anyone online• Collaborate in real time• Documents• Presentations• Online forms• Drawings

Organizing Conversations:Live Meeting

• Desktop-to-desktop web conferencing

• If don’t have option, call help desk at 231-8685

• Use headset• Sign up for time to

practice

Defining the Message

• Who’s your target audience?– Be specific

• What is your goal?– What do you want them to do as a result?– What action do they take, not just what they

learned?

Defining the Message

• Set priorities– 3 to 5 main points

Defining the Message Educational program – avoid information overload

News release – inverted pyramid

Media interview – memorable points, repeat them

Web page – use subheads, bullets, links to increase searchability

Facebook – link to more info, ask a question to engage people

Twitter – 140 characters, link if necessary

Just in Time Learning

• Content is standardized

• Delivered in a specific space at a specific time

• Usually a passive setting

Traditional Education (Stocks)

Just in Time Education (Flows)

• Content is customized

• Available anywhere, anytime

• Encourages active learning

Just in Time Learning

• Books

• Publications

• Websites

Stocks = archived, organized

Flows = timely, engaging

• Blogs

• Social media

• Webconferencing

JIT Parenting

JITP newsletter designed so that information that's relevant to your child is automatically delivered to you just in time!.

Ask an Expert

• General vs. targeted widget– www.ag.ndsu.edu/extension– http://www.ag.ndsu.edu/flood

• Start at http://people.extension.org– Set preferences

Understanding Apps

Apps Are Applications

What Makes Smartphones Smart?

• Operating system• Apps processor• Web

• Touchscreen• GPS• Accelerometer

Operating SystemsShare (%) of U.S. Smartphone Subscribers

March 2012www.comscore.com

Operating SystemsShare (%) of Global Tablet Market

Jan. 2012Strategic Analytics

NDSU Extension

Disaster Recovery LogAndroid

Winter Survival KitiPhone and Android

Heating Fuel Cost ComparisoniPhone and Android

SD Extension

Noxious Weeds of South DakotaiPhone and Android

SDCES Grazing RecordsiPhone

NPIPM Soybean GuideiPhone and Android

Virtual Farm Manager

• Keep all your field records – be able to view or edit them from your phone or computer anywhere in the world

• Simple Coverage logging (Field Mapping) with multiple colors for multiple seed varieties using your phone’s GPS

• Synced to the VFM website• All Hired Help can see the same notes

Using Social MediaFor Curation

The Value is in the Connections

Twitter #ManureMondaystarted by @LPELC

Reach: 12-15,000 accounts

26-34,000impressions

http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension

Tips for Tweets

http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension

• Use 120-130 characters to leave room for retweets

• Tweet in the evenings and weekends – evening and weekend tweets get more engagement

• Spread your tweets out throughout the day – tweets getmore engagement when they don’t come in bunches

• Use a Twitter client like TweetDeck and a tool likeBuffer to help you schedule tweets

YouTube – NDSU Extension Channel

109 subscribers 182,130 video views

YouTube Tips

• Get social with YouTube – do more than post videos

• Comment on videos – thank creators for their work,add important information and kindly correct errors

• “Like” videos and share them on other social media channels

• Create playlists of quality, related videos

Facebook – NDSU Extension Ward County

175 likes 1,887 user reachedin last 60 days

Facebook Tips

• Post between 8 p.m. and 7 a.m. = moreengagement

• Add questions to post to spark dialogue

• Keep posts simple (status only or 1 photo)

• Post 1 – 2 times per day

Pinterest - Farms & Rural America, Food & Agriculture

Collaborative group board

• 409 pins

• 899 followers

Pinterest Tips

• Organize your boards to allow followers to filter

• Be selective when repinning. Know what the pin is linked to.

• Add comments. What value are you adding when you pin?

Working Differently

• Start with one channel

http://www.flickr.com/photos/andrec/

Working Differently

• Connect with those who share your passion

http://www.flickr.com/photos/suewaters/

Working Differently

• Dedicate 15 minutes/day

http://www.flickr.com/photos/nickpiggott/

Working Differently

• Post and follow-up on comments daily

http://www.flickr.com/photos/tamasrepus/

Working Differently

• Look for opportunities to grow

http://www.flickr.com/photos/donnagrayson/

Effective Presentations• E m i n e n c e• E n l i g h t e n m e n t• E m p o w e r m e n t• E x p e c t a t i o n• E n j o y m e n t• E n g a g e m e n t• E n t h u s i a s m• E n e r g y• E x a m p l e• E n t e r t a i n m e n t• E m p a t h y

Poll Everywhere

• Free instant polling (up to 40 users/poll)• Supports texting, Twitter and web• Multiple choice or open-ended questions• Good for simple pre/post questions• http://www.polleverywhere.com

TurningPoint

• Uses personal responders• Native to Microsoft PowerPoint• Can add graphs, countdown timers and

correct answer indicators to presentation• System + 40 responders available from Ag

Branding Your Presentation

• Logos• PowerPoint templates• Nondiscrimination, etc.

• Ag: http://www.ag.ndsu.edu/ext-employees/communications-and-marketing-1

• NDSU: http://www.ndsu.edu/vpur/resources/

Slideshare

Anne Adrian

• 57 slideshares

• 91 followers

• 10 slideshares with more than 2000 views each.

http://www.slideshare.net

PPT – Video - YouTube

• Users don’t need PPT or PPT viewer

• Presentation is streamed not downloaded

• Available to anyone on the web including more than half a billion YouTube users

Tutorial:

http://www.ag.ndsu.edu/agcomm/training/creating-a-youtube-video-from-powerpoint-2010

• Cloud-based

• Zoomable canvas

• Visually engaging

• Free educational accounts

• Can present offline

http://prezi.com

Thanks!

CONNECT

• On Twitter – www.twitter.com/NDSUAgComm– www.twitter.com/ndbob

• On Facebook– www.facebook.com/NDSUAgCommWebServices

• Blog/Web– www.ag.ndsu.edu/agcomm– www.ag.ndsu.edu/workingdifferently– www.ag.ndsu.edu/roller/agcommwebservices/