WORKING ON SAFETY, 3rd International Conference 12-15 September 2006

transcript

Safe in Finland -comprehensive safety campaign for accident prevention including work, home, traffic and

leisure time

Päivi Rauramo, Occupational Safety ExpertCentre for Occupational Safety

• aims at impacting the behaviour of people by using employers and safety organisations to promote the “zero accidents” concept as a basis for the safety thinking of each individual at work, in traffic, at home and in leisure-time activities.

Safe in Finland- campaign

• Part of the Occupational accident prevention programme 2001-2005

• Negotiations between the interested parties 2003

• ”Media bliz” 2004• The largest safety campaign ever launched

in Finland • All of the main safety organisations involved • The Finnish President, Tarja Halonen

patroness of the campaign

Background• In Finland, approximately 1.000.000 accidents

occur every year• 2500 - 3000 fatal• About 80% take place outside work. • The accidents outside work cause more problems

and cost more money.• The statistical trend is downward in work-related

accidents and traffic accidents. • In contrast the number of accidents at home and

during leisure time has increased at an alarming rate!

Fatal accidents in Finlandwww.ktl.fi/tapaturmat

Sports 28,9 %

Home 27,1 %

Work 17,8 %Traffic6,1 %

Violence 9,8 % Other 10,3 %

Accidents in FinlandSuomalaisten turvallisuus 2003, Oikeuspoliittinen tutkimuslaitos, tutkimustiedonantoja 58, Helsinki 2004

The Stages of Communication strategy• STATUS

– lack of knowlege and attitude problems• COMMITMENT AND CO-OPERATION OF SAFETY

PLAYERS• RASING AWARENESS AND DEBATE

– street advertaising, radio, TV, internet, newspapers

• CHANGE IN ATTITUDE– direct marketing, internet, seminars, events,

education, internal communications• CHANGE IN BEHAVIOR

– information, interaction

• Work• Traffic• Home and

leasure time

Citizens, Public at

WorkplacesSchools,

Educational institutes

Safety playersMedia

Target groups

The main message

• Accidents do not occur by chance

• Any accident can be prevented

• Slogan:

Methods• The campaign website (www.nolla.fi), with

continuously updated themes and news, has served as communications channel for the campaign and as a source of information.

• The theme material is produced in cooperation with the expert organisations.

• Previous themes: risk and attitudes, traffic and mobility, explosives, electricity and chemical safety, fire safety, construction and restoration, physical exercise.

Results and feedback

• Workplaces, schools, educational institutions, communities and individuals all over Finland have learned to resort to the website www.nolla.fi and to exploit the material provided through the website.

• The visitor count and material orders are increasing.

• A large number of spontaneous positive feedback

• The partners have expressed their satisfaction

• Synergetic advantages are gained through co-operation and sharing.

• The synergy effects have proven both economically efficient and added to campaign visibility and the positive response.

• More and more workplaces have extended their systematic accident prevention work beyond working hours.

• Seminars, other events and material have been produced with top experts sharing their knowledge new opportunities for networking and exchange of ideas on safety

• The cooperative approach is a guarantee of a sufficient degree of expertise in different specialised areas of safety.

• Annual safety campaigns have been gathered together under one “umbrella” easy to find and use.

Work place activities

• Risk assessment: work-home-traffic-leasure time activities

• Promoting the working ability of employees and their health in general

• Safety training• Measures to improve safety in traffic, on the

way to work and back home, have been taken in co-operation with local authorities.

• Distribution of protective equipment, such as reflectors or bicycle helmets.

• Safety information provided in all possible occasions.

Sick absence RuukkiDays/year

WORK PLACE TRAFFIC LEASURE TIMEACCIDENTS at

One Good Example

24271635

54594648

29273241 2253

24322878

28261595

1891611493

428718

1329919

462 338 461 535 248 340 80

52355340

Työpaikkatapaturmat Työmatkatapaturmat Vapaa-ajan tapaturmat

The popular Safety test• A pocket size booklet helps to

identify everyday risks and to counteract them.

• A safety assessment tool in safety training and campaigns, on theme days, various kinds of training programmes, competitions and in first aid training.

• The same test is available at the internet page.

“I’m the best!” 130–105 points, The cat still has 9 lives.

“Well, minor scratches!” 104 – 79 points, the cat still has 8 lives!

“Oh, poor me!” 78 – 53 points, the cat still has 6 lives!

“That wasn’t supposed to happen!”

52-27 points, the cat still has 4 lives!

“Good luck`s not enough – I MEAN IT!” 26-0 points, the cat still has 2 lives…

WORKING ON SAFETY, 3rd International Conference 12-15 September 2006

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