Who are WE?

The World Diamond Mark is the industry’s only organization that seeks to rekindle consumer trust and desire in diamonds through promotion and advertising. Its global objective is to ensure market growth and higher profit margins for all players in the diamond and jewelry supply chain.

WE ARE FACING

A BIGCHALLENGE

THE DIAMOND MARKETIS AT A MAJOR

TURNING POINT

DIAMONDSAND DIAMOND JEWELLERY ARE

LOOSINGMARKET SHARE

CONSUMERS ARE SPENDING MOREON OTHER LUXURY PRODUCTSBUT RELATIVELYLESSON DIAMONDS AND DIAMOND JEWELLERY

Various reasons:• Slower economy, less discretional spending;• Influence of China’s crackdown on big spenders,

less spending of luxury, diamond jewellery;• Shift to new generation - Millennials who have

no knowledge, no desire for diamonds;• Diamonds as an expression of ultimate love

between partners is not part of their DNA!

OUR GOAL:

CREATING A SHIFTIN CONSUMERS’ ATTITUDE TOWARDS DIAMONDS AND DIAMOND JEWELLERY

The Retailers!WHO NEED US THE MOST?

WE ARE ALREADYMAKING THE MOVE

RETAILER REPUTATION

ENHANCEMENT

AUTHORIZED DIAMOND DEALER

PROGRAM

+EDUCATION PROGRAM

FOR IMPROVING INSTORE STAFF PERFORMANCE

REBUILDING CONSUMERS’

TRUST DESIRE&

TRUST

DESIRE

WE HAVE CREATED A LONG TERM STRATEGY

A GLOBAL MARKETING STRATEGY

DIGITALPROMOTION CAMPAIGNS

ONGOINGEVENTS

+

VICTORIA COLLIERBY VALERIE MESSIKA SHOWCASED BY WDM AND HRD ANTWERP NV AT THE ISTANBUL JEWELRY SHOW (3/15)

THE VICTORIA COLLIER WAS COVERED BY 14 INTERNATIONAL TV CHANNELSAT THE ISTANBUL JEWELRY SHOW

SOME OF THE WINNERS AT THE DUBAI SHOPPING FESTIVAL (1/2015)

SOME OF THE WINNERS ATTHE DUBAI SHOPPING FESTIVAL

VicenzaOro Dubai Video

UNITEDEFFORT

IT IS A TRULY

ALL PLAYERSTHAT IS SHARED BY

MANUFACTURERSDEALERS

RETAILERS

PRODUCERSSERVICE PROVIDERS

A GLOBAL PROJECTFROM HONG KONG

TO THE MIDDLE EAST, CHINA, INDIA, TURKEY AND BEYOND

WORLDWIDEREBUILING THE DIAMOND INDUSTRY’S

GLORYTOGETHER!

RIGHT MOVELET’S MAKE THE

TOGETHERFOR THE INDUSTRY

www.worlddiamondmark.org

97.5%

WITH 3 MAJOR ORGANIZATIONS BEHIND US

OF THE MARKET

THAT REPRESENT

MEGJ Forum, Dubai

WDM Charity Gala in Dubai

Moscow – WDM Presentation to WDC

Annual Meeting

Hong Kong – WDMF Board and leaders’ thing tank meeting

WDM Diamond Fashion Show

at iIJW

Mumbai – WDM at IIJS Exhibition

opening of ADD programme in UAE and GCC countries

WDM presentation in Luanda, Angola

Hong Kong – WDM Launch in Hong Kong

and China

meetings with US major Jewellery

organizations

Diamond Industry Leaders’ thing tank meeting in Tel Avivmeetings with US

major Jewellery organizations

Panama – WDM Opening in Latin

America

participatiNG in VOD Show

Dubai – Diamond Fashion Show – you received invitation

WHAT’s in 2015?

WDM presentation IN Vladivostok, Russia

VICENZAOROSEMINAR

WHERE

IS THEMONEY?

SUPPORTPILLARS 4

FUNDING CHANNELS5

BOURSESAND INDUSTRYORGANISATIONS

1

RETAILERS2

SERVICEPROVIDERS

3

PRODUCERSAND MINING COUNTRIES

4

5 EVENTS INCOME GENERATING

AND PROJECTS

$10 $10

=$20WORLD DIAMOND

MARK FUNDRETAILERS

REDISTRIBUTION OF THE FUND BASED ON DOUBLE OF THE SUMS COLLECTED

FROM RETAILERS

SUBVENTION MEMBERSHIP FEES

PARTNERS

THE NEXT MOVE

YOURSSHOULD BE