WP2 phone conference June 20th, 2013

transcript

e-SENSElectronic Simple European Networked Services

WP2 phone conferenceJune 20th, 2013

AgendaIntroduction:

• WP2 organisation• Responsibilities of partners• Update on current activities in WP2• Stakeholders & multipliers mapping and engagement

Tools for WP2 cooperationEvents

• Past events• Upcoming events• Events management• e-SENS giveaways

Social media updateFuture activities

WP2 organisation

WP2 Leader

EU Marketing

ILIiM / NRW / 360 Grad

WP2 Deputy

360 Grad

National Marketing - All project partners

Involved in e-SENS

Domains related marketing

Marketing instruments support

Events coordinator

360 Grad

Website Development

IT.NRW-Germany

Social Media Coordinator

ICI Bucuresti (Romania)

eJustice

360 Grad

eHealth

LISPA (Italy)

eProcurement

OpenPEPPOL

Business Lifecycle

ICI Romania

Marketing in MS not involved in e-SENS

ICI Romania, Estonia, Turkey, Poland

WP2 organisation

1 marketing contact point per country

Key contacts in WP2:• Events list management: Carolin.Benz@3-6-0-grad.de• Social media: monica.anghel@ici.ro• Domains: e-health: roberto.zuffada@cnt.lispa.it

e-procurement: carmen.ciciriello@celeris-group.eu e-justice: carolin.benz@3-6-0-grad.de

Business lifecycle: monica.anghel@ici.roCommunication with MS outside e-SENS: luukas.ilves@ria.ee, ckarabat@gmail.com, monica.anghel@ici.ro

Responsibilities of project partners

Partners task Frequency

Comprehensive mapping of stakeholders and updates of stakeholders contact lists

Once a year

Comprehensive events mapping Once a year

Presentations at national events min. twice a year

Publications in magazines min. twice a year

Mailings to stakeholders min. once a year

Information on e-SENS related websites min. twice a year

Translations into national languages Whenever requested by WP2 leader or needed for national marketing purposes

Meetings with stakeholders min. twice a year

Promotion of pilots Detailed activities and their frequency will be defined in pilot marketing strategy D2.4. Detailed communication strategy for the pilots

Press conference Not obligatory

Website translation Not obligatory but highly recommended

Responsibilites of project partners

Internal feedback• Do partners feel comfortable with responsibilities?• Hidden barriers? Doubts? Fears?• Explanation needed?

• Mail, phonecall, basecamp

Use regular meetings for personal chats• Activily asking for feedback• offer support, encouragement, motivation• Marketing material to be collected/shared

Current activities in WP2

D2.1 Project website and social mediaD2.2 Communication and marketing plan

Participation in eventsSocial media runninge-SENS giveaways preparation

Website: posting news, adding events to the calendar development of new template content preparation functionalities: signing up for the newsletter, workspace for WP2 partners, events calendar, polls, quick link to social media, You Tube channel,Development of WP2 collaboration space D2.1 is being prepared

Communication and marketing plan: stakeholders and multipliers description principles of e-SENS participation communication tools roles and responsibilities in WP2 future actions and monitoring monitoring quidelines: events, publications, press releases, cost sharing, branding ..

Stakeholders & multipliers mapping

Why we need stakeholder list?According to the Technical Annex - deliverable D.2.2. should also include stakeholders list If we want to approach stakeholders, first we need know who they areCreating e-SENS community is the main objective of WP2. Without stakeholders and multipliers we will not reach that goal

How to prepare stakeholder list?Do not use abbreviations, provide full name of organisationStakeholders of all domains should be included, stakeholders from new potential domains can also be includedFill in all fields, do not forget about indicating domainPerhaps stakeholders of your organisation are not sufficient. Doing some research might be necessaryPay attention to match contacts to their group correctly, the same contacts cannot appear in two groupsThe list is more about external project stakeholders, not project partners

Please provide the lists till the end of the week

Stakeholders engagement

Stakeholders contact data will not be publishedEach country is responsible for communication with national stakeholders and multipliers:

• Send invitation to sign up for newsletter• Establish relationships with key stakeholders and multipliers• Cooperate with media on e-SENS promotion• Send mailings/newsletters in national language

Projekt „Uproszczenie procedur związanych z podejmowaniem i prowadzeniem działalności gospodarczej poprzez ich elektronizację i wdrożenie idei „Jednego Okienka”Lider Projektu: Ministerstwo Gospodarki, Pl. Trzech Krzyży 3/5, 00-507 Warszawa, tel. (22) 693 50 00, fax. (22) 693 40 46

Partnerzy Projektu:

Krajowa Izba Gospodarcza, ul. Trębacka 4, 00-074 Warszawa, tel. (22) 630 97 31, fax. (22) 630 96 01Instytut Logistyki i Magazynowania, ul Estkowskiego 6, 61-755 Poznań, tel. (61) 850 48 90, fax. (61) 852 63 76

Wersja: 1Plik: Stakeholders mapping process_v .2.0.igx , Diagram, BPD1

Twórca: Nie doty czy ,Autor wersji: Nie doty czy

1 strona z 1 stronZrezenzowano: Nie doty czyZatwierdzono: Nie doty czy

Preparation of

stakeholders contact

Preparation of the

templates for targeted

message for each

stakeholder group

Translation and

adjustment of targeted

messages

7Send targeted message

and invite stakeholder to

sign up for the

newsletter

Stakeholder signs up for

the newsletter

Stakeholder does not

sign up for the

newsletter

5 months

COLLABORATION TOOLS USED IN WP2

BSCW—Shared Workspace ServerBasecampCollaborative environment on project website

BSCW—Shared Workspace BSCW—Shared Workspace Server Server

storage of materials prepared within WP2: deliverables, guidelines, templates, presentation and informational material

BasecampBasecamp

- discussing current tasks as they are being carried out,- collecting comments from partners- definition of to-do-tasks, assigning responsibilities and setting deadlines

"Title" (You can change this in the menu "Insert-> Header and Footer")

Collaborative environment on Collaborative environment on project websiteproject website

Entering internal communication interface via LoginConsequence: Menu enriched with topic„Marketing“

Tools for WP2 communication

Marketing tool kit• Register yourself to get a Login• Chose marketing material• Mix of Giveaways still in deciding process

• Pool of material will be added by further information (e.g. success stories and testimonials of domains and partners)

• How to ensure a convincing start? Discussion about potential giveaways in advance

• Ensure high acceptance for future use

Update on marketing tool kit

First draft of tool kit is online Waiting for ok to order giveawaysRegister and login on website Klick on „Work Space“ find the tool kit and reporting tool

Reporting Tool • Obligation of use by all partners (starting point: Website

online)• Enter all marketing activities (articles, national events,

conferences, international trade fairs, etc.)• How to ensure a convincing start?

• Instruments? • E.g. discussion within basecamp? • encouraging/motivating email plus phone calls? • Ensure and ask via phone call, if process is understood?• Further ideas? Desires?

Update to reporting tool

What is the reporting tool?• a collecting tool for all marketing activities of e-SENS.

(conferences, meetings, trade fairs, networking nights, exhibitions, speaches, articles, press releases etc.)

• Gives input for social media and website • Reports will be entered directly into the deliverables.• All reports are available for you

State of play:• The e-CODEX version has been reviewed• Changes for e-SENS are incorporated in the moment

EVENTS

Past events/Marketing acitivities

24.01.2013 ‘s-Hertogenbosch 21.02.2013 Brussles, Belgium: LSP Info Day-

ePractice event: Build, Connect, Grow: Make Business in the Digital Single

Market05.03.2013 Hannover, Germany: CeBIT18.03.2013 Romania: National CIP ICT PSP InfoDay10.04.2013 Luxexpo - Luxembourg Kirchberg Health26.04.2013 Brussel: Resuability of the building blocks

of the LSP‘s

27.04.2013 Kusadası, Turkey: International conference on ebusiness and egovernment - ICEBEG-2013

2013-05-?? Bucharest, Romania: Research, Development & Innovation in ICT for the

support of a sustainable economics – RDI in ICT for the support of a sustainable economics22.05.2013 Twente University Symposium

'Digitisation of Society' ,26.05.2013 Montpellier, France: Extended Semantic

Web Conference

28.05.2013 Rome, Italy: Forum PA29.05.2013 Riga, Latvia: Conference and exhibition

"Secure identification"05.06.2013 Międzyzdroje, Polska: European

Electronic Signature Forum - EFPE 201311.06.2013 Amsterdam: A new direction for The

European e-Identity Management Conference

13.06.2013 Como, Italy: 13th European Conference on eGovernment - ECEG 2013

19.06.2013 Luxembourg, Kirchberg: Luxexpo - ICT Spring Europe 2013

Upcoming Events

25.06.2013 Berlin, Germany: Zukunftskongress - Staat & Verwaltung

21.06.2013 Dublin, Ireland: SEMIC 2013 - Semantic Interoperability Conference 2013

10.09.2013 Cologne, Germany: 14. ÖV Symposium18.09.2013 Brussels: EU Multi-Stakeholder Forum on e-

Invoicing 25.09.2013 Nice, France: World e-ID Congress / Identity

Services for Government Healthcare & Enterprise25.09.2013 Saarbrücken, Germany: EDV Gerichtstag - The annual congress of the German Association for Computing in the Judiciary"Title" (You can change this in the menu "Insert-> Header and Footer")

09.10.2013 Dublin, Ireland: e-Challenges06.11.2013 Poland: eAdministration for Business09.10.2013 Stockholm: eGovernment (eFörvaltningsdagarna) 201317.10.2013 Vigo, Spain: 7th International Conference on

Methodologies, Technologies and Tools enabling e-Government06.11.2013 Poznan, Poland: eAdministration for Business06.11.2013 Vilnus, Lituania: ICT 2013 - Create, Connect,

Grow14.11.2013 Utrecht: ??

Upcoming Events

03.12.2013 Berlin, Germany: moderner staat - Strategies and Best Practices for IT,

Staff and Finances2013-10-15 Luxembourg: EuroCloud Congress2013-11 - Centre Drosbach, Impasse Drosbach, L-

1882, Luxembourg Cloche d’Or Salon Index

2013-11 - Hall Victor Hugo, Luxembourg-villeEditus Business Day

Upcoming Events

"2013-12 Luxembourg, Kirchberg: Gala IT One"2013-12 Luxembourg, Kirchberg: Luxembourg ICT

Awards2013-11-21 CRP Henri Tudor, Luxembourg: Public

ManagementNov/Dez. 2013 Hamburg, Germany: National IT

Summit

Upcoming Events

Events‘ management

Please fill in any new upcoming event into the provided excel sheet and send it to carolin.benz@3-6-0-grad.deUpdated event excel list will be circled monthly to WP2 members After participating at an event, please provide a short article and photos to post on website, fb and twitter. Send this as well to carolin.benz@3-6-0-grad.de and monica.anghel@ici.ro

e-SENS giveaways

Discussion about potential giveaways in basecampFeedback expected (meeting on 18th June, Tobi and Carsten exchange and evaluate ideas)Classics could be ordered then? E.g. USB and pen?

SOCIAL MEDIA

Social media

Current status:• Facebook:

• 96 “likes” “vs.” 382 “likes” - STORK, 47 “likes” - PEPPOL,118 “likes” - e-CODEX, epSOS is not present on Facebook (only on Twitter, LinkedIn and Youtube);

• Good visibility rate of posts (aprox. 5 people/day/post);• Low gender/location distribution -> mostly “likes” from

Romania,Poland, Belgium.

Social media

Current status:• Twitter:

• 69 followers “vs.” 450 followers - STORK, 197 followers – eCODEX, 392 followers – PEPPOL, 302 followers - epSOS;

• Endorsements form LSPs;

• LinkedIn: • Two Groups:

• - e-SENS ICT Architecture - 71 members;• - EU e-SENS – 68 members – no discussions yet!!!

Social media

Further actions:• Youtube;• Slideshare;• Any other ideas?

FUTURE ACTIVITIES

Future activities

Action When? Who?

9 New project website launch Month 3 IT. NRW (), ILIM ()

General project presentation Month 4 ILIM ()

Dedicated presentation for each stakeholder group Month 4 ILIM (), active contributors

Articles on e-SENS relations with LSPs Month 5 Marketing domain leaders

Mailing to stakeholders As soon as Grant Agreement is signed

Marketing partners

Value stories for stakeholders Month 5 ILIM (), active contributors

Newsletter no. 1 Month 6 ILIM(), active contributors

1st edition of WebZine Month 7 ILIM (), active contributors

e-SENS video Month 10 360 Grad ()

2nd edition of WebZine Month 11 ILIM (), active contributors

Piloting Factsheet Month 12 ILIM ()

Participation in events Ongoing activity All project partners

Social media running Ongoing activity Bucuresti ()

Website update Ongoing activity ILIM (), 360 Grad (), IT.NRW ()

Publications promoting e-SENS project Ongoing activity All project partners

Press release When project milestones achieved

ILIM ()

Thank you!

Depending on the signature of the Grant Agreement (under finalization), e-SENS will be an EU co-funded project under the ICT PSP. The project has started working on 1/4/2013 at its own risk.

WP2 phone conference June 20th, 2013

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