Writing portfolios / magazine

Writing classJune, 2014

1© Andrew Blyth 2011-2014. Winjeel.Com

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Design Rules• Communicate, don’t

decorate• Use two fonts

(maybe three)• Pick colours for a

reason• “Less is more”• Have negative

space

• Treat text as a visual• Be universal about

your presentation (not everyone likes Hello Kitty)

• Symmetry is the ultimate evil

• Study design rulesBased on:

http://www.presentationzen.com/presentationzen/2008/12/i-picked-up-a-book-recently-called-design-elements-a-graphic-style-manual-by-timothy-samara-that-is-quite-good-samara-start.html 19

Don’t use low contrast colours

Use high contrast colours, anda maximum of two fonts

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Learn a little colour theory

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Plan your colour scheme

Use a system to help you choose colours.

This isPaletton.com

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More colour theory

From: http://madecita.com/blog/choosing-fabrics-creative/ 23

Use negative space

and the rule of thirds

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Use simple picturesand analogous and complementing colours

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Use simple picturesand analogous and complementing colours

Rule of thirds

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Also, the Golden Ratio

From: http://webdesign.tutsplus.com/articles/design-theory/mathematics-and-web-design-a-close-relationship/

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Use simple picturesand analogous and complementing colours

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From: http://webdesign.tutsplus.com/articles/design-theory/mathematics-and-web-design-a-close-relationship/29

Treat text as a visual

From: http://globalmoxie.com/blog/nyc-grid-design.shtml

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Examples of double-page layouts

From / see more at, http://rolyattaylor.blogspot.jp/2010/03/magazine-layouts.html31

Design Rules• Communicate, don’t

decorate• Use two fonts

(maybe three)• Pick colours for a

reason• “Less is more”• Have negative

space

• Treat text as a visual• Be universal about

your presentation (not everyone likes Hello Kitty)

• Symmetry is the ultimate evil

• Study design rulesBased on:

http://www.presentationzen.com/presentationzen/2008/12/i-picked-up-a-book-recently-called-design-elements-a-graphic-style-manual-by-timothy-samara-that-is-quite-good-samara-start.html 32