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Nina Grabowski

in collaboration with Wolfgang Reinhardt

Social Media Zeitvertreib und

Stalking Tool?

Uni Augsburg, Digitale Medien WS 2011/2012

Back to the future

  ARPANET

Web what?!

  Web 1.o

Web what?!

  Web 2.o

Web what?!

  Semantic Web

So what?

Social Media

Social Media - Why care?

Social Media for Business

Social Media for Business

Social Media Monitoring (SMM)

SMM - Why?

SMM - Why?

SMM - Why?

Our semiar

Goals:

Our seminar

Implementation:

Our seminar

Hashtag: #smms11

Our seminar

Topics:

  Social Media Marketing

  Social CRM

  Social Media Monitoring / Tools

  Social Media Monitoring Case Study

  Log File Analysis

  Web Mining

  Your ideas

Our seminar

Course assessment:

  Gruppen, je 3-4 Personen

  Referate am 27.1. und 3.2.

  Hausarbeit, gemeinsam verfasst, ca. 30-40 Seiten, Deadline 27.1.

  Anrechnung: 4LP, Modul T2a/b

Next Steps

Contact

Nina Grabowski @sywot

Skype: sywot1

nina@redchili.de

in collaboration with

Wolfgang Reinhardt @wollepb