Wunderman template 3x4_jan 2012

transcript

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The WundermanPowerPoint templateThis document provides helpful instruction, samples and tips on how to apply the Wunderman Brand Guidelines to a PowerPoint presentation

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Getting started: applying the Wunderman Brand Guidelines to a presentation

1. Open an existing presentation

2. Select all the slides you want to use, and copy and paste them into this document

HINT: To select multiple slides that are not in sequence, hold down the control key and click on each slide.

If the slides you want are in sequence, click on the first slide, then hold down the shift key and click on the last slide in the sequence. This will select all slides within that range.

3. Apply appropriate layoutYou will need to decide which layout within the template best suits your content.(ie. whether it will be an opening slide, a divider slide, a statement slide, or a text slide). This is necessary, as PowerPoint will not automatically know which layout is required on a slide by slide basis.

See the following page for detailed instructions on how to apply layouts

Option 1: Copy and paste existing slides into this file

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Getting started: applying layouts1. Make sure your 'home' tab is active.

2. Click on the 'layout' button

3. Choose the layout you want

4. ‘Reset’ your layoutNOTE: If you have created content not using master placeholders, you will need to manually format the content to the appropriate font, colour and size and position to match this template

NOTE: This step will ensure the slide content is correctly formatted according to the template.

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Getting started: applying the Wunderman Brand Guidelines to a presentation

1. Download the .pptx template from the intranet

2. Save it as a .potx file. Your computer will automatically save it in a location where powerpoint will recognize it as a useable template.

3. From the top menu, click on ‘file’ – ‘new’ – ‘my templates’. A pop-up window will appear. Choose the wunderman template.

4. Follow instructions as per slides 2 & 3

Option 2: Adding this document to your available templates

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Table of contents

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Section 7

What you will see in this presentation

Presentation title pages

Divider slides

Chart, text and column treatments

Special statements and quotes

Photography

Miscellaneous reference slides

Icon collection

slides 6-11

slides 12-17

slides 18-25

slides 26-31

slides 32-41

slides 42-48

slides 49-51

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Presentation title page optionsSection 1

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Presentation title pagePresentation name. Date.

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There are conversations that arefleeting and dissipate into the

white noise of daily life but there are some that resonate sparkle with new ideas, that

make us think in new ways and which create new relationships.

These are the conversations that

define feelings and change the behavior of consumers.

introducing Wunderman

Presentation divider slide optionsSection 2

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Getting started: adjusting the size of the white boxes

To resize the white boxes on your title page or divider pages:

1. Select the box and click on the 'format' tab at the top of your screen

2. You can manually adjust the box size by clicking on the up or down arrows beside the ‘height’ and ‘width’ options at the far right hand side of the menu

Note:The white boxes can not be part of the master. Therefore, once you apply a DIVIDER master to a new slide, you must copy and paste the white boxes from one of the samples onto the new slide, then size accordingly.

Divider slide optionsThe Divider slides use the white box treatment.Sub-points can go here if applicable.

Divider slide optionsTitles are century gothic bold, 66 point.Sub-points are century gothic regular, 20 point.

Divider slide optionsHighlight key words for emphasis. Only use grey and one colour per slide.

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Divider slide optionsSize the boxes with enough white space to accommodate the words. Do not crowd them tight to the edges.

Chart, text & column optionsSection 3

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Text slides

Slide titles Use sentence case so only the first letter of the first word is

capitalized Font is Century Gothic Bold

Body copy Above 14pt use Century Gothic Regular Below 14pt use Cambria

Subheads and spacing If a subhead is14pt or smaller, use Century Gothic Bold,

all uppercase, purple If 16pt or larger, use Century Gothic regular, purple, sentence case The exception to this is in the tab chart format Spacing is 12 pt. ‘after’, and line spacing is single

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3 Column sample

Slide titles and column headers are century gothic.

Content font is Cambria. Spacing between paragraphs

is 6pt. ‘after’. Line spacing between

sentences is single spacing.

Content font is Cambria.

Spacing between paragraphs is 6pt. ‘after’.

Line spacing between sentences is single spacing.

Content font is Cambria.

Spacing between paragraphs is 6pt. ‘after’.

Line spacing between sentences is single spacing.

Column One Column 2 Column 3SUBHEAD ALL CAPS SUBHEAD ALL CAPS SUBHEAD ALL CAPS

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Keep charts simple and use similar colorsTertiary colours are to be used only to support the primary and secondary colours when extra colours are needed.

Jan Apr July Oct Jan Apr

$46.2$50.7

2010 2011

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Tertiary colours are to be used only to support the primary and secondary colours when extra colours are needed.

Keep charts simple and use similar colors

Category 1 Category 2 Category 3

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Tab chartSubtitle

One Two Three Four Five Six

Line one xx xx xx xx xx

Clean and simple xx xx xx xx xx

Adjust alignment of copy depending on content

xx xx xx xx xx

Text should be left justified, numbers right

xx xx xx xx xx

Highlight line for emphasis

xx xx xx xx xx

InteractiveNon digital

56%44%

Pie chart sample on a colored background

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56%44%

Pie chart sample on a white background

Special statement & quote optionsSection 4

Wunderman statement slideUse this template for big words or impactful statements.Keep text to a minimum.

There are many options to choose from for statements and quotes.The new template primarily uses grey, white and purple. Secondary colours are blue and pink. Colours should be applied in a consistent manner. Don’t forget the importance of white space.

Statement sample staggering text for interest.

You may stagger text on title slides for visual interest. Do not do this if your copy exceeds 3 lines at 66pt. Use this technique sparingly.

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Wunderman ranked #2 on Advertising Age’s “A-list stand-outs” of hot shops, delivering some of the year’s best work to America’s top brands.2011

“Wunderman is the world’s largest marketing services agency, encompassing data, digital and direct services.”2009

Direct/CRM: “Wunderman ranks #1 worldwide.”2010

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Lester Wunderman

“What matters today are the digital conversations with and among consumers.”

Using photographySection 5

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Using imagery

Be honest with yourself – do you really need a photo to dramatize your point? If it’s not adding meaning, you’re applying make-up, and the best advice is to USE SPARINGLY .

1. Think hard 2. Crop hard 3. Cut out 4. Interesting

An easy way to make an average shot better, and bring originality to it, is to crop hard (as long as you don’t render the content meaningless).

Eliminating the background from the subject is worth considering if you want to keep your backgrounds clean.

It may work best if used throughout a document rather than mixed with other, squared-up imagery.

The exception to this is when showing case studies, as our end products are many and varied.

Above all else, anything visual has to engage before it can inform. The human eye has evolved to notice the unusual, so give yourself a head start and look at the ‘Interesting’ section in the ‘Explore’ section of flickr.

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Imagery and type

1. HIGHLIGHTED METHOD

A solid box appears behind each line so that multiple lines have a ragged edge and a solid area behind. The box can be black, white, or in one of the primary or secondary colours, and can be up to 50% transparent providing the copy is clear and legible.

2. SOLID BOX

Alternatively, you can use a solid box behind the entire block of type as in example 2.

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Imagery and type3. DIVIDING THE PAGE

Divide the page vertically or horizontally with your copy appearing on one side and your image appearing on the other. The copy can appear on a white, charcoal or black background – do not use colors.

DO NOT:

Put type over images without a boxUse a coloured background behind the type on the divided pagesUse coloured type on coloured backgrounds

Full bleed imageUse a DIVIDER layout for full bleed photos. This will require manual adjustment of font position & box size/colour dependant on your image.

Photo sampleAdd a border and drop shadow to images that are used on a coloured background.

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Nick MooreEVP, Chief Creative Officer, Wunderman

“Don’t write an ad, start a conversation.”

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Instruction on using subdued imagesThe following 2 slides show how to subdue slide content to emphasise a callout box over top of a heavy text slide with images.

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Subdue text by changing the colour

SOLUTION

This technique requires a bit of work. You must first of all change all text to a light grey, as well as the bullets.

You then select each photo individually, go to the ‘format’ tab, click on ‘colour’, then choose a pale monochrome grey under the ‘re-colour’ section.

This is a sample for a case study. Borders and drop shadows were applied to the photos.

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Subdue text by changing the colour

Place call out in a box over top of the background.Adjust the box size to accommodate the amount of text.

SOLUTION

This technique requires a bit of work. You must first of all change all text to a light grey, as well as the bullets.

You then select each photo individually, go to the ‘format’ tab, click on ‘colour’, then choose a pale monochrome grey under the ‘re-colour’ section.

This is a sample for a case study. Borders and drop shadows were applied to the photos.

Miscellaneous reference slidesSection 6

Occurs in1 in 100,000

to150,000males

.Use simple graphics to communicate ideas

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The network’s guiding principles

Shared resource delivery

Shared accountability

Open agency model

All relationships

are local

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At Wunderman we believe marketing today is a conversation, and the right conversation changes everything

Manifesto

Impactful Conversations

Optimize

Listen Anticipate CreateParticipat

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Wunderman Brand Experience Scorecard®

Proprietary tools

Listen Anticipate

Brand Asset Valuator®

Loyalty Marketing Framework™

Customer Journey Audit

MONITOR MindBase™

The Listening Platform

AmeriLINK® US Consumer Database

Decision Track

Participat

Marketing Performance Evaluator™

VIEW™

Wunderman iMpact™

9-Cell Matrix™

Wunderman Search Advantage

Create

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CuriousA restless mind keeps our work fresh

There’s always more to discover

It’s better to know why rather than simply what happens

EclecticLearn from as many sources as possible

Select and bring together the best

Good ideas can and do come from anywhere

DefiningCreating new and better ways

Leading and shaping our industry

Be brave and challenging

ConnectingThings work better together

No person is an island

Together we are stronger

There are conversations that arefleeting and dissipate into the

white noise of daily life but there are some that resonate sparkle with new ideas, that

make us think in new ways and which create new relationships.

These are the conversations that

define feelings and change the behavior of consumers.

Thank you.

Icon collectionSection 7

Please check the Brand Central Icon library for additional icons, as they continue to be developed.

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Analytics

Brand Asset Valuator

Brand love

Consumer electronics

Creative

Customer profile

Data management

Digital

Direct mail

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eCommerce

Entertainment

Financial services

Gap analysis

Healthcare

Information

Insurance

Loyalty

Mobile RSS

Promotion

Retail 1

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Retail 2

Sales support

Shopping

Social

Unique

Young mothers

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Communication tactics

Banner ad

Billboard

Catalogue

Direct mail

High impact DM

Magazine

On-line event

Print ad

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Communication tactics

Search

Telemarketing

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Content

Company website

Webcast

Product reviews

White paper

Sales collateral

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Devices

Desktop

Smart Phone

Laptop

Tablet

Mobile

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Engagement tactics

Company website

Inbound call

Landing page

Live chat

Partnership

Product reviews

QR code

Registration page

Sales collateral

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Engagement tactics

Sales rep

Twitter

Virtual event

Webcast

White paper

YouTube

Facebook

Wunderman template 3x4_jan 2012

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