Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

transcript

www.BuildABetterAgency.com

AMR Agency Growth Webinar

Series

Next month’s webinar:

Glenn Towle, Momentum Agency Advisors

“Agency Operations: Think Leadership, Not Overhead”

March 5th at 11 am eastern

This month’s webinar:

Stephen Woessner: Predictive ROI Method – how to deliver

measurable ROI-focused outcomes to clients

Stephen Woessner• Digital marketing expert,

bestselling author, and president of Predictive ROI

• Helps AMR agencies apply a patent-pending digital marketing system

– Result outcomes: eliminate digital commoditization and generate higher agency profit through premium fees

Stephen Woessner: Best Selling Author

Stephen Woessner: Cited Expert

Today’s Agenda

• The Top 4 Money Draining Mistakes and Money

Making Opportunities most agencies / clients miss

– I will teach you how to use all 4 and make serious

• Q&A throughout

Result Outcomes

• Agencies who apply my patent-pending Predictive ROI

Method have sold engagements to their clients for

$5,000 to $20,000 in monthly retainers. Some recent

feedback:

– “Thanks, Stephen for your direction. We got the deal! An $8,500 month retainer

for 12-months. Anything else we can get (mailers, traditional media, PR, website

development) will all be on top. I wouldn't have mustered the confidence without

you. The results we've had with others on our own also played big part. Thanks

again for being there for me”. -- agency owner, AMR network

– “Matt used your ideas and the client thought he was an absolute genius! Thank

you…thank you…thank you! I am so happy about this”. -- agency owner, AMR

network

Money Draining Mistakes

#1 Establish Baselines and S.M.A.R.T. Predictives

• S = specific

• M = measurable

• A = attainable

• R = relevant

• T = time sensitive

#1 Establish Baselines and S.M.A.R.T. Predictives

• What are your clients’ goals for increasing website visitors (uniques) in 2013?– From: X to (y) increase

• What are your clients’ goals for leads, customers, and revenue for 2013?– From: X to (y) increase

– The answer is not ... “We just need MORE”

#2 SEO Done Poorly

• Predictive Keywords™ Selection – Formula variables:

• GDE = Google Daily Estimate• CTR = Google Click-through-Rate• SCR = Your Site’s Conversion Rate• ACV = Your Average Conversion Value• $MRP = Monthly Revenue Prediction

#2 SEO Done Poorly, cont.

Create a FREE account

Represents GDE

Represents CTR

• Conversion Rate (CR)

• Web-based leads = XX•

• ÷

• Unique site visitors = X,XXX

The industry standard of 2% to 4% should be one of your goals (www.fireclick.com)

Formula: (GDE x CTR) x (SCR) x (ACV) x (30 days) = $MRP

Keyword: “water softeners”

(1,094 x .4213) x (.02) x ($1,000) x (30) = $MRP

1,094 daily searches x .4213 click-through-rate = 460.90 daily site visits

460.90 site visits x .02 conversion into leads = 9.21 leads per day

9.21 leads per day x .50% order closure rate = 4.6 orders per day

4.6 orders per day x 30 days = 138 orders per month

138 orders per month x $1,000 per order

$138,000 in new monthly revenue from a single content page

Toyota Dealer Serving North Canton, OH | Cain Toyota

• Write custom pages titles for each optimized page

• Use the two keywords and separate with “,” or “|”

Google uses your Page Title as the link

to your site in its

search results!

Use the same keywords and

format as your

Page Title

Use keywords at least twice in description and keep to 23 words or

• Quick recap:– Example of an Optimized Page Title:

• <title>Leasing versus buying a car | Buying a new car in Madison</title>

– Example of an Optimized Keywords:• <meta name=“keywords" content=Leasing versus buying a

car,Buying a new car in Madison/>– Example of an Optimized META Description field:

• <meta name="description" content=Leasing Versus Buying a Car? Buying a new car is fun. Leasing can be ideal. ABCs of Leasing Versus Buying a Car/>

Your SEO Action Plan:

Apply steps 3 through 15 of my SEO book

Result outcome...

Top 10 rankings in Google for keywords that matter to your clients … in 30-days or less!

#3 Lack of Distinction

• Create distinction in 2 simple steps

• Step 1: schedule a “mastermind

session” with each client and lead them

through this exercise:

– We do X __________ (products and services)

– For Y _____________ (customer profile)

– So they can Z ____________ (result outcome)

#3 Lack of Distinction, cont.

• Step 2: feature the XYZ message on:– The left side of your client’s Home Page– And ... above the fold

#4 High Bounce Rate

30% Should Be Your Goal

#4 High Bounce Rate, cont.

• Step 1: be distinctive (X, Y, and Z) with

your client’s message

• Step 2: eliminate visual clutter

• Step 3: create clear calls-to-action

Question: what is the most valuable asset to any client?

Apply theMoney MakingOpportunities

#1 Build Their List

#1 Build Their List, cont.

6 to 13% ... of the visitors to your websites

will give you their email address if your value exchange (free PDF, video series, exclusive audio insights, etc.) is truly valuable enough. Every day.

#1 Build Their List, cont.

• Step 1: create free / screaming cool value exchange for the visitors to you client

sites that share expertise and ... X, Y, and

– “Top 10 Secrets to...?”

– Or, “Exclusive Insights” video series, etc.

• Step 2: feature throughout the site for

maximum distribution

#2 Nurture Relationships and Increase Sales

Create well-prepared prospects, leads, and sales for your clients!

“Value Exchange” PDFFeatured on Landing Page

Email Acquisition via Landing Page PDF

Send “Exclusive Insights” Optin Email to Full List

3% of Your ListOpt-ins For Your Content

Value-based Email #1No Sales Message

Exclusive Invitationto Your Webinar

Seed and Open Loops within Each Email

6 - 13%of visitors

Deliver Webinar withSales Message at Close

Or, Registrations for Workshop(s)

New Member Intake

Awesome Tool!

#3 Multiply Conversion Rate 200% to 400%

Account Service Advanced TrainingFebruary 18 & 19th

Las Vegas

“Wow – I thought my account supervisor Kelly was good before I sent her to your workshop but now she’s unstoppable. She just sold a client a new initiative worth about $50K in AGI to us. She says she’s just invoking her inner Drew!”

~ Bailey Jasper, agency owner

Www.BuildABetterAgency.com AMR Agency Growth Webinar Series.

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