Beauty Cream

Beauty Cream Market

Skin care market is worth an annual Rs2,500 crore

Rs 900-crore (Rs 9 billion) women's fairness market in India

Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category

Market for fairness products is growing at 15% yearly

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Source: Euromonitor Report- Skin Care- India- June ‘08

Trends

Nivea is a large global skin and body care brand

It is owned by German company Beiersdorf AG

The brand started in 1911

Nivea presents 14 product categories in 150 countries

Products portfolio: Lip care, face care, deodorants, men's care, bath care

Agency handling Nivea products’ communication: TBWA

Market Share

Nivea aims is to achieve 40% market awareness

According to AC Nielsen figures, the range moved to a value share of 3.5% (all India urban)

The other players in this space are Garnier, Ponds and Olay.

This category is growing at the rate of 85 per cent in the premium market.

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Range of Nivea Visage products

Nivea Visage SPARKLING GLOW

Nivea Visage Sparkling Glow

Offers the unique proposition of long-lasting fairness

Priced at Rs. 329

Launch - the top 6 metros and 25 mini metros

Target Group : 20 – 35 years SEC A , B

Nivea products are priced much higher than both Emami and HUL fairness products and do not compete in the mass market

Current Communication

TVCnivea visgae.WMV

Media

Print

Source : MAP

TV Channels

Source : TAM

Our Campaign

Radio

RJ Neha Show Days :  Monday to SaturdayShow Time :  2:00 PM to 5:00 PMMelody Hits of 90s and 00s

RJ PrachitiShow Days :  SundaysShow Time :  12:00 PM to 3:00 PMSunday request show

• 07:00AM - 11:00AM MEOW ZINDAGI

• 11:00AM - 03:00PM MEOW MATINEE

MEOW BETWEEN THE SHEETS

Wednesday & Thursday nights

Women related show which discusses the current topics

related to them

Radio

Radio Speakabout the Sparkling Glow Month & Weekends

(activations in malls and multiplexes)And also about the website www.niveasparklingglow.com

Sponsoring Shows

RadioSparkling Glow Days

“Sparkling Glow” – count the number of times the RJ says ‘Sparkling Glow’ during RJ Talk, and win gift hampers in the Sparkling Glow Weekends at the malls by telling the right number.

Sparkling Glow Requests

Sparkling Glow Tips - special tips on maintaining good skin by the beauticians

RJ Mention

“Nivea Visage Sparkling Glow has brought all you pretty ladies a chance to shop at a discounted price on select brands…

…so log on to www.niveasparklingglow.com and avail to your Sparkling Glow Discounts!”

sharmin RADIO JINGLE.wav

TVC

A conference hall with top executives and foreign delegates, before a presentation.

People asking for Reema

Reema is shown in the washroom giving herself the final touches and applies Nivea Visage sparkling Glow cream.

She is very confidant and all set for the

presentation

She enters the hall, greets everyone there and begins with the presentation

One of the foreign delegates says to her boss, “I like her confidence!”.

The presentation gets over, people clap and congratulate her.

VO: Get the sparkling confidence, with Nivea Visage Sparkling Glow cream! Get Fairer, Stay Fairer

Reema looks happy and proud.(there is a sparkling glow swirl around her body)

Activation

Sparkling Glow Month

Sparkling Glow Weekends

Nivea Sparkling Glow Girl

at

Malls Pantaloon outlet

Nivea girls will select few of the customers with good skin.

The judges for this contest would be 1celebrity

Selection of a winner from them and the winner will be awarded “Nivea Sparkling Glow Skin ” sache and Sparkling Glow Kit .

Days: Saturdays (in the Sparkling Glow month)

Location: Inorbit mall (Goregaon ), Oberoi mall (Goregaon), Nirmal Lifestyle (Mulund), Infinity Mall ( Andheri)

Judges: Aditi Gowitrikar

Malls

NIVEA Sparkling Glow ZONE

A make-over for all the women who desire to have a Sparkling Glow look…

Sparkling Glow WEEKENDS

Lucky draw on Saturday & Sunday

Sparkling Glow seat

The winners will receive “the Sparkling Glow kit”

Branding in the trial rooms of pantaloons & washrooms of multiplexes – Sparkling Glow Zone

Internet www.niveasparklingglow.com

Sparkling Glow Club

Online Sparkling Glow Club membership exclusively for ladies Discounts on online shopping on select brands provided by us on our website

Testimonials & tips from famous beauticians and celebrities. Q&A forum

Activation updates

Roll Over ads of Nivea Visage Sparkling Glow

o Ankita Kapooro Sejal Patankaro Kanishka Upadhyayao Sarmine Vohra