Post on 25-Feb-2016
description
transcript
WWW.UNIVERSUMGLOBAL.COM
UNIVERSUM STUDENT SURVEY 2014University Report | US EditionJames Madison University | All undergraduate students
2 About the Universum Student Survey | US Edition
2014 | US | Students | All undergraduate students
METHODOLOGY
FIELD PERIODOctober 2013 to January 2014
329 Educational institutions
THE QUESTIONNAIRE Created based on 25 years of experience, extensive
research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight.
DATA COLLECTIONBased on an online survey, distributed via university contacts, the Universum Panel and local partners.
WEIGHTINGTo provide our clients with more reliable data, we set targets per main field of study and school to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from targets.
Only data based on all students or on all students within a field of study is weighted. Breakdowns like gender, high achievers, and other more specific groups are not weighted.
NOTE: COMPUTER SCIENCE & ENGINEERINGIn the 2014 US Student Survey, the main field of study IT was renamed Computer Science, and the areas of study within Computer Science and Engineering were reorganized. Computer Science captures all former IT students and computing-related majors; Engineering captures more physical engineering disciplines.
Neither group is directly comparable to previous years, but historical data has been included in this report.
3
• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All undergraduate students.
Groups in this report
2014 | US | Students | All undergraduate students
Global
46,554
Your university
US
The comparisons in this report are based on: All undergraduate students
Participating students from your university. Throughout the report, this group is referred to as ”James Madison University”.
Participating students from 329 educational institutions in US. Throughout the report, this group is referred to as “All universities”.
Students participate annually in Universum’s global career research. ~600,000
278
4
• Please select your main field of study.
Main field of study distribution
Number of respondents in each main field of study: Number of respondents in each main field of study:
Your students All students
2014 | US | Students | All undergraduate students
Total: 278 Total: 46,554
96
84
67
31
Humanities/Liberal Arts/Education
Business
Natural Science
Computer Science
15939
11199
8745
7957
2714
Business
Humanities/Liberal Arts/Education
Natural Science
Engineering
Computer Science
5
35%
Students’ profile and summary of preferences
2014 | US | Students | All undergraduate students
Average age (years):
20.8
65%
Top 3 most used communication channels:
• Employer websites• Social networks/communities• Professional networks/communities
Top 3 industries:• Non-Governmental Organizations (NGOs)/Non-
Profit Organizations (NPOs)• Health Care Services• Public Sector and Governmental Agencies
Top 5 most attractive attributes:• A creative and dynamic work environment (People & Culture)• Secure employment (Job Characteristics)• Leaders who will support my development (People & Culture)• Respect for its people (People & Culture)• Opportunities for international travel/relocation (Job Characteristics)
Top 3 career goals:• To have work/life balance• To be dedicated to a cause or to feel that I am
serving a greater good• To be secure or stable in my job
Top 3 career profiles:• Leader• Idealist• Entrepreneur
Average expected annual salary:
Average reported GPA3.2
James Madison University
Year of graduation:
48,490 USD
30%29%38%
3%
SeniorJuniorSophomoreFreshman
6
39%
Students’ profile and summary of preferences
2014 | US | Students | All undergraduate students
Average age (years):
21.9
61%
Top 3 most used communication channels:
• Employer websites• Career fairs• Social networks/communities
Top 3 industries:• Health Care Services• Educational and Scientific Institutions• Public Sector and Governmental Agencies
Top 5 most attractive attributes:• Respect for its people (People & Culture)• Secure employment (Job Characteristics)• A creative and dynamic work environment (People & Culture)• Professional training and development (Job Characteristics)• A friendly work environment (People & Culture)
55,532 USD
Top 3 career goals:• To have work/life balance• To be secure or stable in my job• To be dedicated to a cause or to feel that I am
serving a greater good
Top 3 career profiles:• Leader• Idealist• Entrepreneur
Average expected annual salary:
3.5
All universities
Year of graduation:
Average reported GPA
31%32%30%7%
SeniorJuniorSophomoreFreshman
7
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Students’ most attractive employers
All universities | Business James Madison University | Business
2014 | US | Students | All undergraduate students
1. Google (26.51%)
2. Deloitte (19.28%)
3. Apple (13.25%)
3. Goldman Sachs (13.25%)
5. Amazon (12.05%)
5. Walt Disney Company (12.05%)
7. EY (Ernst & Young) (10.84%)
8. Major League Baseball (MLB) (9.64%)
9. Accenture (8.43%)
9. Nike (8.43%)
1. Google (20.69%)
2. Walt Disney Company (14.21%)
3. Apple (12.61%)
4. EY (Ernst & Young) (12.59%)
5. J.P. Morgan (11.53%)
6. Deloitte (11.46%)
7. PwC (PricewaterhouseCoopers) (10.38%)
8. Nike (10.19%)
9. Goldman Sachs (9.52%)
10. KPMG LLP (7.15%)
8
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Students’ most attractive employers
All universities | Computer Science (formerly IT) James Madison University | Computer Science (formerly IT)
2014 | US | Students | All undergraduate students
1. Google (41.94%)
2. Microsoft (22.58%)
3. NASA (19.35%)
3. Northrop Grumman (19.35%)
5. Amazon (12.90%)
5. Apple (12.90%)
5. Blizzard Entertainment (12.90%)
5. Central Intelligence Agency (12.90%)
9. D.O.D. (9.68%)
9. Deloitte (9.68%)
1. Google (49.60%)
2. Microsoft (33.70%)
3. Apple (24.15%)
4. Amazon (19.82%)
5. Facebook (12.33%)
6. Blizzard Entertainment (11.18%)
7. Sony (10.46%)
8. IBM (10.12%)
9. Walt Disney Company (9.66%)
10. Intel (9.23%)
9
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Students’ most attractive employers
All universities | Natural Science James Madison University | Natural Science
2014 | US | Students | All undergraduate students
1. Peace Corps (21.31%)
2. American Cancer Society (19.67%)
2. Google (19.67%)
2. National Institutes of Health (19.67%)
5. Mayo Clinic (18.03%)
6. Walt Disney Company (14.75%)
7. Apple (13.11%)
7. Centers for Disease Control (13.11%)
7. Environmental Protection Agency (EPA) (13.11%)
10. Atlantic Health System (11.48%)
1. National Institutes of Health (21.46%)
2. Mayo Clinic (20.06%)
3. Centers for Disease Control (19.47%)
4. American Cancer Society (16.01%)
5. Environmental Protection Agency (EPA) (11.10%)
6. Google (9.73%)
7. Peace Corps (9.29%)
8. Walt Disney Company (9.19%)
9. NASA (9.12%)
10. FBI (6.86%)
10
• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
Students’ most attractive employers
All universities | Humanities/Liberal Arts/EducationJames Madison University | Humanities/Liberal Arts/Education
2014 | US | Students | All undergraduate students
1. U.S. Department of State (25.58%)
2. Google (23.26%)
3. United Nations (17.44%)
4. FBI (16.28%)
5. Teach for America (13.95%)
5. Walt Disney Company (13.95%)
7. Apple (11.63%)
7. Peace Corps (11.63%)
9. D.O.D. (9.30%)
9. National Security Agency (NSA) (9.30%)
1. Walt Disney Company (20.61%)
2. Google (19.12%)
3. U.S. Department of State (17.94%)
4. United Nations (17.82%)
5. Teach for America (16.24%)
6. FBI (13.68%)
7. Peace Corps (13.50%)
8. Apple (10.27%)
9. NBCUniversal (7.35%)
10. National Security Agency (NSA) (7.01%)
11
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Most preferred industries (1-10)
2014 | US | Students | All undergraduate students
24%
22%
22%
21%
20%
14%
13%
10%
9%
8%
13%
20%
15%
14%
14%
9%
15%
8%
5%
9%
Non-Governmental Organizations (NGOs)/Non-Profit Organizations (NPOs)
Health Care Services
Public Sector and Governmental Agencies
Media and Advertising
Management and Strategy Consulting
Software and Computer Services
Educational and Scientific Institutions
Aerospace and Defense
Telecommunication and Networks
EnergyJames Madison University
All universities
12
• In which industries would you like to work most after graduating? You can choose up to 3 industries.
Most preferred industries (11-20)
2014 | US | Students | All undergraduate students
8%
8%
7%
7%
7%
7%
5%
3%
3%
2%
6%
6%
9%
10%
13%
8%
3%
5%
7%
4%
Technology Hardware & Equipment
Tourism
Auditing and Accounting
Banks
Engineering and Manufacturing
Pharmaceuticals and Biotechnology
Transportation and Logistics
Consumer Goods
Legal Services
Automobiles and PartsJames Madison University
All universities
13
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?
Expected annual salary
2014 | US | Students | All undergraduate students
48,490 USDJames Madison
University
55,532 USDAll universities
14
James Madison University
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?
Expected annual salary | Gender gap
2014 | US | Students | All undergraduate students
48,333 USD
48,709 USD
Female
Male
15
• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?• What is your gender?
Expected annual salary | Gender gap
2014 | US | Students | All undergraduate students
52,531 USD
60,493 USD
Female
Male
All universities
16
• To which of the following types of student organizations do you belong? Select all that apply.• To which specific organizations do you belong?
• Please speak to your account manager for further information about the specific organizations most popular among your students.
Most popular types of student organizations
2014 | US | Students | All undergraduate students
45%
42%
29%
28%
27%
38%
55%
50%
19%
22%
Volunteer work and community service
Academic or professional clubs and societies
Honor societies
Fraternity/sorority and similar social organizations
Recreational activities and hobbiesJames Madison University
All universities
17
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
Employer Reputation & Image | Attractive attributes
2014 | US | Students | All undergraduate students
53%
47%
30%
30%
29%
25%
22%
20%
16%
14%
46%
44%
29%
33%
31%
27%
20%
19%
21%
14%
Ethical standards
Innovation
Attractive/exciting products andservices
Financial strength
Inspiring management
Prestige
Corporate Social Responsibility
Environmental sustainability
Market success
Fast-growing/entrepreneurialJames Madison University
All universities
18
• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.
• Which of these attributes are most important to you? (Max. 3)
• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
Students’ overall top 10 preferences
2014 | US | Students | All undergraduate students
All universitiesJames Madison University
Employer Reputation & Image
People & Culture
Job Characteristics
Remuneration & Advancement Opportunities
A creative and dynamic work environment1. A creative and dynamic work environmentSecure employment2. Secure employment
Leaders who will support my development3. Leaders who will support my development
Respect for its people4. Respect for its people
Opportunities for international travel/relocation5. Opportunities for international travel/relocation
Professional training and development6. Professional training and development
A friendly work environment7. A friendly work environment
Ethical standards8. Ethical standards
Variety of assignments9. Variety of assignments
Recognizing performance (meritocracy)10. Recognizing performance (meritocracy)
Respect for its people1. Respect for its peopleSecure employment2. Secure employment
A creative and dynamic work environment3. A creative and dynamic work environment
Professional training and development4. Professional training and development
A friendly work environment5. A friendly work environment
Leaders who will support my development6. Leaders who will support my development
Leadership opportunities7. Leadership opportunities
Ethical standards8. Ethical standards
High future earnings9. High future earnings
Clear path for advancement10. Clear path for advancement
19
• Through which channels have you learned about these employers?
Students most used communication channels
2014 | US | Students | All undergraduate students
67%
28%
28%
20%
19%
17%
17%
14%
14%
12%
11%
10%
10%
9%
9%
52%
30%
24%
20%
18%
19%
13%
33%
23%
12%
17%
13%
15%
18%
12%
Employer websites
Social networks/communities
Professional networks/communities
Career guidance websites
Job boards
News websites advertisements
Career guides/books
Career fairs
TV advertisements
Career magazines for students
News print media advertisements
Recruitment brochures
University press & student organization publications
Employer presentations on campus
Lectures/case studies as part of curriculumJames Madison University
All universities