Post on 29-Nov-2014
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XML: Why Bother?
January 13, 2009
Is a book only a book if it is printed onpaper?
Publishing in the future will be… “an increasingly hybrid world of print and
digital. Those players who can master theart of production, distribution, promotionand marketing in the digital world, whileremaining equally effective in the print andoffline world, will be long-term winners.”
-- Richard Sarnoff, President, BertelsmannDigital Media Investments
XML: eXtensible Mark-up Language
Think Outside the Page!
Traditional Publishing Model
Content +Ad/Promo/Marketing
Content Creators Publisher
Content
Bookseller Consumer
Content +Ad/Promo/Marketing
Book Signings,Advertisements
Shifting Publishing Model
Content Creators Publisher
Content
Bookseller Consumer
Metadata
Content +Ad/Promo/Marketing
(Websites, Newsletters,Games, Contests,
Interactive Widgets,chunked, mobile,
search)
DigitalWarehouse
Consumer DefinedProduct
(Chapters, Recipes)Content + Metadata
(Websites, Newsletters)
Content +Ad/Promo/Marketing
Content +Ad/Promo/Marketing/Metadata
<main topic>XML<\maintopic>
Textual design is an evolutionary process, buthas been geared toward printed products
Moveable Type
•Gutenberg (1450) Typography, use of fonts
•Allowed mass distribution of printedmaterial
•Not very flexible
Desktop Publishing
•Adobe PageMaker (1985)
•DTP more flexible for print products
•Easy to change and correct
•Print ready PDF
Traditional Print-Centric Approach
Content Structure DesignThreeLinked
Elements
Content Structure Design
Content-Centric Approach
Contentand
Structureare Linked
Design isSeparate
The new publishing model calls for acontent-centric, design agnostic approach
Disengaging the design allows flexibility tocreate great looking content on any platform
Content Structure DesignDesignDesign
Any Number ofDesigns can beeasily appliedto the content
using stylesheets
Structuralcomponents of thework are identified
and connected tothe content
<title>My Book<\title>
<chapter_number>ChapterOne<\chapter_number>
<chapter_title>I amborn<\chapter_title>
XML
Chapter One
My Book
I am Born
Page Layout
Chapter One
My Book
I am Born
Dedicated Reader
My Book
ChapterOne
I am Born
Phone
Chapter One
My Book
I am Born
Large Type
Web
Multiple formats from one master XML File
Why Start With XML?• Digital files become available much earlier in the
production process• High quality content available for marketing and
sales• eBook files created and distributed in synch with
print and audio• XML becomes the master file
– Content is synchronized across all formatsand platforms
Time and Money are Saved!
Subject Category Vs. Context Tagging:Breaking Dawn
Librarything.com Tags(12) 2008(40) August 2008(7) babies(6) bella(16) Bella Swan(5) drama(6) edward(13)
edward cullen(8) family(11) Fantasy(117) Fiction(113) Forks(5) hardcover(5)Horror(9) love(26) marriage(10) Meyer(5) novel(5) own(21) paranormal(11)paranormal romance(9) pregnancy(9) Read(31) Read in 2008(17) romance(119)series(51) Stephenie Meyer(18) supernatural(11) tbr(11) teen(31) to read(5)Twilight(33) Twilight Saga(24) Twilight Series(18) unread(8) urban fantasy(12)vampire fiction(5) vampires(286) Washington(14) washington state(6)werewolves(107) ya(86) Young Adult(100) Young Adult Fiction
Amazon.com Subject Categories#1 in Books > Science Fiction & Fantasy > Fantasy > Series#1 in Books > Teens> Social Issues > Dating & Intimacy > Fiction#2 in Books > Teens > Literature &Fiction > Love & Romance
Contextual tagging enables“front-of-store display”
for every titleEnhanced Context Tagging
– XML allows for context tagging for enhanced searchand discovery
• Not just recognizing words, but discerning meaning– Contextual searches provide better, more focused
search results• Customers can discover content easier and faster• Reaching out to your audience and leaving a trail of
breadcrumbs for your audience to follow• Baseball diamond, Neil Diamond, Selma Diamond
– Pull out chapters based on contextual search criteria
Start With XML
Endings are elusive, middles are nowhereto be found, but worst of all is to begin, tobegin, to begin.
--Donald Barthleme, The Dolt
Get Going!