MUSIC IN YOUR HEART

PROGRAM THAT MAKES SCHOOLS SING

2

TARGET GROUPS

DIRECTORS MUSIC TEACHERS TEENAGERS

KIDS ARE EAGER TO MEET THEIR IDOLS, WHILE ACQUIRING PRESTIGE FOR THEIR CLASS.

DIRECTORS ARE KEEN ON INCREASING THEIR PRESTIGE AND PRESTIGE OF THEIR SCHOOL.

TEACHERS ARE MORE LIKELY TO SEE POSSIBLE COMPLICATIONS OF THE PROJECT.

ONCE PEOPLE KNOW THAT SOMETHING WORKS, THEY ARE MORE LIKELY TO PARTICIPATE AND AD INVESTMENTS DECREASE RAPIDLY

LET THE SHOW GET STARTED

FIRST STAGE: ROADSHOW

MAIN GOAL: TO DEMONSTRATE THE BENEFITS OF THE PROJECT AND TO INSPIRE THE SCHOOLS TO PARTICIPATE

MAIN INCENTIVE: FOR DIRECTORS – SCHOOL PRESTIGE

MEDIA STRATEGY – FIRST STAGE

DIRECTORS TEACHERS

G E N E R AT I N G C O N T E N T A N D

P U B L I C I T Y F O R S C H O O L S

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ROADSHOW

SECOND STAGE: MUSIC IN YOUR HEART COMPETITION

MAIN GOAL: TO COLLECT AT LEAST 200 SONGS

MAIN INCENTIVE: FOR CHILDREN – PARTICIPATION AT THE PROGRAM SHOOTING IN PRAGUE AND MEETING THEIR IDOLS

MEDIA STRATEGY – SECOND STAGE

DIRECTORS

TEACHERS

P R O M O T I N G T H E C O N T E N T

A N D T H E C O M P E T I T I O N

TEENAGERS

PUBLIC

A C Q U I R I N G N E W S C H O O L S

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